Services Overview

Meet the crypto-native marketing agency that delivers proven results for Web3 projects.

Social Media Management

Turn your social channels into community magnets that attract and engage your ideal crypto audience.

Core Content Package

Clarify your project’s positioning with core messaging and essential content assets like whitepapers and investor pitch materials tailored for crypto-savvy audiences.

Copywriting as a Service

Words that establish authority and attract investors, from landing pages to whitepapers, crafted by crypto-native writers.

Organic Opportunities

Strategic media outreach that secures features and citations in industry publications, positioning your project in relevant news outlets.

SEO audits

Discover what’s limiting your crypto project’s search traffic and unlock opportunities to capture high-intent visitors.

SEO consulting

Strategic guidance with clear plans of action to outrank competitors and capture high-intent crypto searchers.

Authority building

Quality link building that establishes your project as a trusted authority in the blockchain space.

Run compliant, high-ROI crypto ads designed to attract qualified users without risking platform bans or wasted spend.

Branding

Visual identity that cuts through the noise and positions your project for long-term success.

Ad creatives

High-converting creative assets designed specifically for crypto audiences and platforms.

UI/UX design

User experiences that turn complex blockchain concepts into intuitive, conversion-focused interfaces.

AI marketing agents

Custom automation that scales your marketing while maintaining the personal touch your community expects.

Funnel audits

Identify exactly where cryptopotential users drop off and get actionable recommendations on how to fix it for maximum conversion.

A/B & multivariate testing

Optimize your funnels through data-driven testing, turning visitors into active users, engaged community members, and committed investors.

CRO-aligned visuals

Design visually appealing assets strategically crafted to drive clicks, connections, and conversions.

fCMO Engaged

Drive rapid growth with fractional marketing leadership that knows exactly how crypto projects scale successfully.

fCMO Advisor

Strategic guidance and oversight to align your marketing efforts with business goals.

Why techtonic marketing

We’ve been in crypto before most agencies discovered it existed

It was 2017. The ICO boom was everywhere.

We weren’t marketers trying to understand crypto. We were crypto people who happened to be good at marketing.

We were already yield farming. Building RWA portfolios. Living in Discord communities at 2 AM.

The problem we kept seeing? Brilliant crypto projects failing not because their technology wasn’t good enough, but because their marketing wasn’t crypto enough.

Fast forward to today… and the same problem still exists. 

Most marketers don’t “get” crypto. They create campaigns that sound like they were written by someone who’s never used a DEX.

Your project deserves marketing from people who live in this space. 

That’s exactly what you get with Techtonic.

Content Marketing

Crypto Native
Expertise

We speak your users’ language

News Letters

Full-service Crypto Marketing Agency

Every crypto marketing service your project needs

Copy Writing Server

Fractional CMO Leadership

Strategic guidance aligned to your growth milestones, not just execution

Audits

Results That Matter

Growth metrics tied to real business outcomes

SUCCESS BLUEPRINT

BUILT FOR BLOCKCHAIN INNOVATORS

Blockchain innovations operate in a completely different universe. Different audiences. Different platforms. Different rules.

You need marketing that turns real utility into stories people trust. Marketing that knows the difference between a liquidity provider and a yield farmer. Marketing that gets why community matters more than followers.

Your project deserves a marketing partner that lives in your world.

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HOW WE DO CRYPTO MARKETING

Smart crypto projects don’t launch marketing campaigns. They launch growth systems.

Every strategy starts with understanding your specific blockchain ecosystem. Who are your actual users? What drives them to stake, swap, or hold? Which communities already trust projects like yours?

From there, we build the Techtonic Flywheel:

Technology → AI agents, data pipelines, and growth frameworks that keep your marketing on the bleeding edge of what’s possible.

Trust → Case studies, industry recognition, and performance metrics that reduce buyer risk and establish lasting authority.

Narrative → High-authority content that converts trust into market influence, positioning your protocol above generic competition.

Crypto marketing demands precision. And that’s exactly what we bring. 

Problems solved, results delivered

Real crypto marketing delivers adoption, not just awareness. Users who understand your value proposition. Investors who see the long-term potential. Communities that grow your protocol organically.

Search visibility

Content that ranks for terms your actual users search, written with real blockchain knowledge that Google and readers both recognize as authoritative.

Community growth

Social strategies that turn followers into active community members who advocate for your protocol across Discord, Twitter, and Reddit.

Conversion optimization

Landing pages and funnels designed around how crypto users actually make decisions, from initial research to wallet connection to long-term engagement.

Strategic guidance

CMO-level oversight that aligns every marketing channel with your token economics, roadmap milestones, and growth objectives.

Compliant advertising

Paid campaigns that navigate platform restrictions and regulatory requirements while driving qualified traffic that converts.

Meet the team

The Techtonic Marketing team

A comprehensive approach is required that involves utilizing all SMM tools, such as communicating and engaging with your audience and crafting content tailored to their needs. A comprehensive approach is required that involves utilizing all SMM tools.

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CJ Miller

CEO

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Maddy Van

COO

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Zawad Iftikhar

CMO

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Enno Magara

Writer

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Owen Murray

Strategist

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Kayla Simmons

Writer

100+

Trusted Companies

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common questions

FAQs

How do I know you actually understand my crypto project?

Give us 15 minutes on a discovery call. We’ll ask questions about your tokenomics, user acquisition strategy, and competitive landscape that prove we understand your space. Our team has been actively trading, building, and investing in crypto since 2017. We don’t need to learn your industry because we live it. You’ll know immediately whether we get your project or not.

What makes your approach different from other crypto marketing agencies?

Two key differences: CMO-level strategic oversight on every account, and true crypto-native expertise. While other agencies assign account managers, your marketing gets guided by fractional CMOs with years of blockchain marketing experience. We also understand crypto culture, regulatory requirements, and platform restrictions that generic agencies struggle with. The result is marketing that resonates with crypto audiences from day one.

How much should I expect to invest in crypto marketing?

Crypto marketing investment varies based on your goals, timeline, and current stage. Early-stage projects might start with foundational SEO and content work, while growth-stage projects often need full-funnel marketing across multiple channels. During our consultation, we’ll recommend the right investment level for your specific situation. Most clients see meaningful results within the first 90 days of working with us.

Can you handle marketing for DeFi protocols, token projects, or Web3 infrastructure projects?

Absolutely. Our team has deep experience across every major crypto vertical. We understand the unique marketing challenges that DeFi protocols face with liquidity incentives, the community-driven nature of successful token projects, and how Web3 infrastructure companies need to market to both developers and end users. Each vertical requires different strategies, and we tailor our approach accordingly.

How quickly will I see results from crypto marketing?

Most clients start seeing initial improvements within 30-60 days, with significant momentum building by month 3. SEO and content marketing build steadily over time, while social media engagement and paid advertising can show results more quickly. We set realistic expectations during onboarding and provide monthly reporting so you can track progress across all channels.

How early should my crypto project start investing in marketing?

The best time to start marketing is during development, not after launch. Early marketing builds essential foundations: messaging clarity, audience research, and content systems that amplify your launch. Projects that wait until after launch spend months catching up on positioning work that could have been building momentum from day one.

How do you measure success for crypto marketing campaigns?

We track metrics that actually matter to crypto projects: qualified user acquisition, community growth, investor interest, and protocol adoption — not just vanity metrics like impressions. Every client gets transparent monthly reporting with clear connections between marketing activities and business outcomes. We also establish specific KPIs during onboarding so you know exactly what success looks like for your project.