Scale your crypto project with marketing that actually works
Crypto marketing by crypto natives
Get CMO-level marketing guidance from a team that’s been investing in DeFi and building in Web3 since 2017. Where deep blockchain knowledge meets strategic execution and drives real growth.
Green Bay 2023
Top Digital Marketing Company
Wisconsin 2025
Top Digital Marketing
Agencies
Why techtonic marketing
We’ve been in crypto before most agencies discovered it existed
It was 2017. The ICO boom was everywhere.
We weren’t marketers trying to understand crypto. We were crypto people who happened to be good at marketing.
We were already yield farming. Building RWA portfolios. Living in Discord communities at 2 AM.
The problem we kept seeing? Brilliant crypto projects failing not because their technology wasn’t good enough, but because their marketing wasn’t crypto enough.
Fast forward to today… and the same problem still exists.
Most marketers don’t “get” crypto. They create campaigns that sound like they were written by someone who’s never used a DEX.
Your project deserves marketing from people who live in this space.
That’s exactly what you get with Techtonic.
Crypto Native
Expertise
We speak your users’ language
Full-service Crypto Marketing Agency
Every crypto marketing service your project needs
Fractional CMO Leadership
Strategic guidance aligned to your growth milestones, not just execution
Results That Matter
Growth metrics tied to real business outcomes
SUCCESS BLUEPRINT
Case studies
How Techtonic Scaled Professional Crypto Recovery’s Organic Traffic by 2,300% in 2 Years
“I plan to continue working with Techtonic marketing forever, for SEO you always need to be creating new content. I think if we stopped writing articles and paying attention to the marketing aspect my traffic would decline instead of the steady rise that is happening now.”
Julia Burlingham
CEO, Professional Crypto Recovery
5.0/5.0
How we planned, created content, optimized and monetized the site for SEO.
“Right from the start, Techtonic Marketing have engendered trust and exceeded my expectations. They have efficiently generated measurable outcomes for Dypto Crypto in terms of content quality and quantity and social media results. They have ensured excellent project planning and been highly adaptable to our needs. Their responsiveness and insightfulness are commendable.”
Peter Steiner
Co-founder, Dypto Crypto
5.0/5.0
How we built hype and awareness for an exciting and unique platform, Soba.xyz
Soba came to Techtonic early on in its initial development with one primary goal – building website traffic and creating inbound interest in the platform. When Soba first signed on, the website was decently established with an authority ranking of 20.
Unfortunately, this wasn’t converting into traffic, as the website saw almost no organic search traffic due to the lack of searchable keywords and content. After working with Soba for a little less than a year, we’ve been able to significantly increase their inbound traffic and leads.
BUILT FOR BLOCKCHAIN INNOVATORS
Your crypto-native marketing partner
Blockchain innovations operate in a completely different universe. Different audiences. Different platforms. Different rules.
You need marketing that turns real utility into stories people trust. Marketing that knows the difference between a liquidity provider and a yield farmer. Marketing that gets why community matters more than followers.
Your project deserves a marketing partner that lives in your world.
HOW WE DO CRYPTO MARKETING
Technology, trust, narrative
Smart crypto projects don’t launch marketing campaigns. They launch growth systems.
Every strategy starts with understanding your specific blockchain ecosystem. Who are your actual users? What drives them to stake, swap, or hold? Which communities already trust projects like yours?
From there, we build the Techtonic Flywheel:
Technology → AI agents, data pipelines, and growth frameworks that keep your marketing on the bleeding edge of what’s possible.
Trust → Case studies, industry recognition, and performance metrics that reduce buyer risk and establish lasting authority.
Narrative → High-authority content that converts trust into market influence, positioning your protocol above generic competition.
Crypto marketing demands precision. And that’s exactly what we bring.
Meet the team
The Techtonic leadership team
Meet the crypto-native marketing team that delivers proven results for Web3 projects.
CJ Miller
CEO
Maddy Van
COO
Zawad Iftikhar
CMO
Kyle Odeen
Director of Business Development
300+
Trusted Companies
common questions
FAQs
Give us 15 minutes on a discovery call. We’ll ask questions about your tokenomics, user acquisition strategy, and competitive landscape that prove we understand your space. Our team has been actively trading, building, and investing in crypto since 2017. We don’t need to learn your industry because we live it. You’ll know immediately whether we get your project or not.
Two key differences: CMO-level strategic oversight on every account, and true crypto-native expertise. While other agencies assign account managers, your marketing gets guided by fractional CMOs with years of blockchain marketing experience. We also understand crypto culture, regulatory requirements, and platform restrictions that generic agencies struggle with. The result is marketing that resonates with crypto audiences from day one.
Crypto marketing investment varies based on your goals, timeline, and current stage. Early-stage projects might start with foundational SEO and content work, while growth-stage projects often need full-funnel marketing across multiple channels. During our consultation, we’ll recommend the right investment level for your specific situation. Most clients see meaningful results within the first 90 days of working with us.
Absolutely. Our team has deep experience across every major crypto vertical. We understand the unique marketing challenges that DeFi protocols face with liquidity incentives, the community-driven nature of successful token projects, and how Web3 infrastructure companies need to market to both developers and end users. Each vertical requires different strategies, and we tailor our approach accordingly.
Most clients start seeing initial improvements within 30-60 days, with significant momentum building by month 3. SEO and content marketing build steadily over time, while social media engagement and paid advertising can show results more quickly. We set realistic expectations during onboarding and provide monthly reporting so you can track progress across all channels.
The best time to start marketing is during development, not after launch. Early marketing builds essential foundations: messaging clarity, audience research, and content systems that amplify your launch. Projects that wait until after launch spend months catching up on positioning work that could have been building momentum from day one.
We track metrics that actually matter to crypto projects: qualified user acquisition, community growth, investor interest, and protocol adoption — not just vanity metrics like impressions. Every client gets transparent monthly reporting with clear connections between marketing activities and business outcomes. We also establish specific KPIs during onboarding so you know exactly what success looks like for your project.
Social Media Management