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Do crypto projects need a paid ads strategy?

Yes, is the short answer. Without a solid paid ads strategy in place, you’ll burn through money fast. Here’s what happens with the WRONG strategy in place:

  • You’ll miss out on the benefits of tracking, so you don’t know what works and what doesn’t
  • You’ll use the wrong copy and messaging, which means lower click-through rates and missed opportunities to connect with customers
  • Random audience targeting leads to lower quality leads and a bad return on investment

With the right ad system in place, you’ll get consistent conversions as well as clear insights into what actually drives growth.

Our Main Paid Ad Services

Here’s how we do it

At Techntonic, we focus on building ad ecosystems rather than one-off campaigns. We start with an in-depth research process, and then we map our campaigns carefully around your specific goals, like user acquisition, community growth, or lead generation.

We build creative briefs, messaging angles, and engaging visuals so your ads stand out from the competition. We’re data-driven, too, which means we track the performance of your ads to make sure every click counts.

what the industry thinks of us

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Campaign strategy and setup

We create a research-based funnel strategy to help you hit your specific goals. Our creative briefs cover all key messaging angles, CTAs, and funnel objectives, and we use audience segmentation informed by persona data.

Support across multiple platforms

We support a wide range of channels, including Google (Search and Display), Facebook, Instagram, LinkedIn, and X (Twitter). We offer pixel and conversion tracking installation, custom audience creation and lookalike retargeting (for more precise retargeting), and campaigns adapted to each platform’s specific crypto ad policies and compliance rules.

Help with lead magnets and funnels

We work together with your teams to create landing pages and lead magnets that are built to convert. We can also provide email sequence structures and funnel templates, and we’ll advise on CRO best practices for landing pages, around UX, CTAs, and mobile performance.

Ongoing optimization and reporting

We know that when it comes to paid ads, data is everything. That’s why we carry out bi-weekly audits to analyze:

  • Click-through rates
  • Cost-per-click
  • Cost-per-mille
  • Return on ad spend
  • Lead quality

Based on these insights, we’ll then make any needed adjustments to your budget, creative, or targeting. We’ll also share a monthly report with strategic recommendations and concrete next-step actions based on what we’ve learned.

How do paid ads work with SEO and SMM?

Your paid ads strategy should tie into your other activities, like SEO and social media marketing. Here’s how that works.

Paid campaigns help boost the visibility of your organic posts and community content, and social ad funnels can convert engagement on key platforms into measurable leads and signups. Together, ads and social analytics give you a much more complete view of your audience’s journey.

Paid ads generate keyword and behavioural data that can then inform your content and SEO strategy. Also, retargeting traffic from SEO visitors to your pages can boost the ROI from existing traffic. On top of that, ads can amplify high-performing content and lead to better ranking signals and link velocity.

We treat paid ads as one part of our overall growth engine. When your paid, organic, and social efforts are all working together, you’ll get a lower cost per lead, better brand visibility, and a more sustainable marketing strategy.

Why work with Techtonic?

Why Techtonic?

We only work with crypto brands, which means we understand the unique challenges of running paid ads in this space better than almost any other agency you’ll find.

We’ve worked with DeFi, NFT, gaming, and infrastructure brands and generated measurable results for them. 

We’ll help you stop wasting your ad spend on campaigns that lead nowhere. Instead, we’ll help you build a system that grows over time and works alongside your other marketing efforts.

Book a strategy call with us to find out more and get started today.

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Ready to Scale Without the Growing Pains?

Stop settling for marketing that doesn’t understand your space. Work with the crypto-native team that’s been building successful Web3 marketing strategies since before most agencies knew blockchain existed.