Standing out in an overly crowded and competitive crypto world is not only difficult, but it is also downright impossible unless you get some professional help that enables you to distinguish yourself from the rest of the competitors and turn you into a major player. Welcome to the mesmerizing world of crypto marketing agencies, where dreams become a reality through the hard work of skilled professionals.
Crypto marketing agencies can help you become a prominent part of this industry, but this is not as simple as it sounds. There is a plethora of agencies, and most of them are either fraudulent or unable to produce the desired results for their clients. This makes it difficult to choose the right now with your budget and project’s expertise.
To make things easier for our readers, we have curated a list of the 20 best crypto and Web3 marketing agencies by thoroughly vetting them through a custom weighted framework. With our list, you can’t go wrong, as these agencies will help you become a crypto industry leader in no time.
Top Crypto Marketing Agencies for Web3 Companies
Selecting the right crypto marketing agency for your startup or business can make or break your success. Visibility is everything in the world of crypto, and only a good crypto marketing agency can help you stand distinguished from the crowd. We have a curated list of the 20 best crypto marketing agencies that can help your business grow beyond your wildest dreams.
1. Techtonic Marketing
Techtonic Marketing is a U.S.-based crypto and Web3 marketing agency founded in 2017, providing marketing solutions for crypto and Web3 startups. Its core services include.
- SEO Audits through technical SEO optimization for complex blockchain projects and tech-heavy web apps
- Content Marketing with strategic content funnels that guide prospects from awareness to conversion
- Social Media Marketing with community strategies that create genuine engagement
- Press Releases and PR Strategy by creating a narrative that drives growth in the long run
- Content Strategy with user flow optimization that maximizes every visitor
- Marketing Leadership with strategic ghostwriting that positions founders as industry experts
- Community Management with expertise across Twitter, LinkedIn, Discord, and emerging web3 social channels
- Web3 Consulting for startups that need immediate visibility and organic growth
Techtonic Marketing is ideal for Web3 startups, crypto platforms, DeFi & GameFi projects, and founders who need a complete marketing solution. They have amazing testimonials from their clients.
Peter Steiner, Founder
“They are, without exaggeration, superb. Highly knowledgeable, reliable, responsive, professional, and most importantly, caring. They treat me as a partner, not just a client. I lucked out when I discovered them.”
Julia Burlingham, Crypto Recovery Specialist
“Extremely impressed with their service. They consistently make suggestions and provide content to improve my website’s SEO. Their technical writing is top-notch. 100% recommend!”
Their top clients include Yodo1 Games and Powell Software, who have used their services repeatedly in the past few years.
2. Crowdcreate
Crowdcreate is one of the most trusted and longest-running cryptocurrency marketing agencies, having been in operation since 2014. They have conducted over 600 campaigns and raised more than $250 million across ICOs and IDOs. Their core services include.
- Influencer and KOL marketing
- Investor Outreach
- Community Building
- PR and Media Strategy
- Social Media Campaigns
- Content Creation
Crowdcreate is ideal for crypto startups, Web3 platforms, blockchain companies, and founders looking for fundraising support. They have hundreds of glowing reviews in the form of client testimonials.
Garit Boothe, Growth Marketer
“Jeffrey Maganis and the Crowdcreate team really hustled on my behalf! They know their stuff when it comes to growth marketing and use innovative tactics across a variety of marketing channels. Highly recommend!”
Ryan Marshall, PR Client
“Crowdcreate really stepped up for us with their PR services. They didn’t just pitch stories, they helped us figure out how to tell our brand’s story in a way that actually connected with people. We saw a ton of media coverage, and it wasn’t just quantity, but quality.”
Their top clients include some of the biggest names from various industries like Anker, Tencent, BitClave, Kickstarter, Indiegogo, The Sandbox, and Solana Projects.
3. Coinbound
Founded in 2018, Coinbound has won multiple awards for its crypto and Web3 marketing services. Their core services include.
- Influencer Marketing
- Social Media Management
- SEO & Content Marketing
- Public Relations
- Community Management
- Paid Advertising
- Web3 Consulting
Coinbound is a perfect fit for crypto startups, established web3 brands looking to scale, exchanges & wallets, and projects that need viral campaigns. They have hundreds of glowing reviews in the form of client testimonials.
Shannon Williams, CEO of Acorn Labs
“Six months later, I’m looking at Coinbound, saying this is one of the most valuable things in my marketing portfolio. We saw consistently the lowest cost per registration of any channel. Very impressed with the long-term impact of the influencer program.”
Clutch Review
“Coinbound helped us boost ROI by over sixfold and kept customer acquisition cost under $35. Their influencer and media buying campaigns were spot-on.”
Coinbound has worked with over 800 clients, including prominent companies such as MetaMask, Litecoin, eToro, Cosmos, OKX, Nexo, Sui, Algorand, Immutable, and Tron.
4. Lunar Strategy
Founded in 2019, Lunar Strategy has supported over 250 projects globally through its marketing campaigns. Their core services include.
- Influencer & KOL Marketing
- PR & Media Outreach
- Social Media Management
- Paid Advertising
- SEO & Content Strategy
- Community Growth & Management
- Web3 Consulting & Strategy Development
Lunar Strategy is ideal for crypto startups, NFT projects, DeFi/GameFi platforms, and Web3 brands seeking comprehensive marketing support. They have received numerous positive reviews, and a few testimonials are mentioned below.
Levva Project
“Working with Lunar Strategy was a great experience. Their team organized top-tier KOLs with strong engagement, helping our PR campaigns reach maximum impact. Thanks to their efforts, we raised and sold out $350,000 during our token sale.”
Cigdem Oztabak (Web3 Project Lead)
“Lunar Strategy has been a tremendous help in the Web3 space. With their connections and expertise, our project got a real boost!”
Lunar Strategy has worked with over 250 clients, including Polkadot, ICP, Oasis Network, and OKX.
5. ICODA
Founded in 2017, ICODA has completed over 500 marketing projects and helped its clients through tailored strategies. Their core services include.
- Influencer & KOL Marketing
- PPC Advertising
- SEO & Content Marketing
- Public Relations & Media Outreach
- Social Media Management
- Community Growth & Token Promotion
- Market Entry Strategy
- Web3 Consulting & Fundraising Support
ICODA is a best fit for crypto startups, web3 gaming, DeFi platforms, projects targeting Eastern European or Ukrainian markets, and brands requiring comprehensive marketing solutions. They have hundreds of positive reviews in the form of client testimonials.
NeuronChain
“Great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more,”.
Huobi Global
“Always reply promptly and offer creative solutions.”
Some of ICODA’s major clients include Huobi Global and NeuronChain.
6. Coinband
Founded in 2022, Coinband helps brands establish a presence in digital ecosystems. Their core services include.
- Influencer Marketing
- Community Support
- SEO & Content Marketing
- PPC & Paid Ads
- Public Relations
- Website Development & Analytics
- ICO/IDO/IEO Marketing Strategy
Coinband is best suited for crypto startups, NFT projects seeking traction, Web3 brands looking for global visibility, and companies preparing for ICO/IDO/IEO events. Some of the user reviews from their website are mentioned below.
“Coinband elevated our brand’s online presence and accelerated business results. Their cutting-edge strategies helped us navigate the crypto landscape with confidence.” via Trustpilot.
“They felt like an extension of our team. Timely communication, strong project management, and a deep understanding of blockchain marketing made our campaign a success.” via Clutch.
Coinband’s top clients include Polkadex, GameSwift, Kinetex, and MetaLamp.
7. OMNI Agency
Founded in 2018, OMNI Agency has one defined goal for its clients: building the next generation of Web3 unicorns through tailored marketing strategies. Their core services include.
- Token sale Strategy
- Community Growth and Management
- Social Media Marketing
- Content Creation
- SEO and PPC campaigns
- Email and Affiliate Marketing
- Web Design and Development
- Market Research and Branding
OMNI agency is a best fit for crypto startups, crypto projects seeking to enhance their engagement, brands aiming to scale through digital channels, and ventures requiring strategic fundraising. Some of their customers’ testimonials are mentioned below.
“OMNI Agency’s content creation blew us away. The graphics and videos they produced led to a massive spike in social media engagement and community growth.” via Clutch.
“Their team was professional, communicative, and always ahead of schedule. We felt like they were part of our internal team.” via SoftwareWorld.
Some of the top clients of OMNI Agency include OKX, Paysafe, Skrill, Paid Network, Portal, IMX, and Skale Labs.
8. MarketAcross
Founded in 2013, MarketAcross is a full-service blockchain PR and marketing company. It is the only company that offers success-based models, meaning clients only pay after results. Their core services include.
- Public Relations and Media Outreach
- Content Marketing and Thought Leadership
- SEO and Organic Traffic Growth
- Influencer Outreach and Social Promotion
- Community Growth and Management
- Event Marketing and Brand Reputation
MarketAcross is a best fit for blockchain startups, established crypto firms seeking global coverage, projects aiming to build thought leadership, and Web3 companies targeting organic growth. Some of their glowing customer reviews are mentioned below.
“MarketAcross knows just about everyone in the business, which helps them deliver results with remarkable speed and reach. Half a world away, they’re super-responsive and offer great insights into everything from PR to SEO to content marketing.”
“Their strategic approach and understanding of the cryptocurrency and blockchain industry are valuable for strong brand awareness. The MarketAcross team is an integral part of Polygon’s success.” via Polygon Team.
Some of the prominent clients of MarketAcroos include Binance, Polygon, Polkadot, Web3 Foundation, eToro, Tron, Upland, Orbs Ltd, and Millicent.
9. NinjaPromo
Founded in 2017, NinjaPromo is a full-service digital marketing agency that has built a reputation for delivering multi-channel campaigns with measurable growth. Their core service include.
- Social Media Marketing and Management
- Influencer and KOL Marketing
- SEO and Content Strategy
- Video Production and Creative Design
- PR and Media Outreach
- Community Management
- Blockchain Development
- Web/App Design
- Paid Advertising
NinjaPromo is a perfect fit for crypto startups, Web3 platforms seeking global visibility, fintech and B2B companies looking for comprehensive digital marketing solutions, and projects requiring creative storytelling. Some client testimonials are mentioned below.
“Their Expertise and innovative strategies helped our company achieve remarkable success.” David Meiskon, Crypto Marketing Leader, Binance.
“NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.” Charles Ellingson, CEO & Founder, Unity Network.
Some of the major clients of NinjaPromo include Binance, CoinMarketCap, Crypto.com, Huobi, Polkadot, OKX, Bitcoin.com, Fantom, Dash, Probit, Paypolitan, and Planet Quest.
10. BDC Consulting
Founded in 2011, BDC Consulting has helped over 80 blockchain projects and raised over $50 million for its clients through its strategic marketing. Its core services include.
- Web Strategy and Business Consulting
- Crypto Marketing and PR
- Community Building and Management
- Invest Relations and Fundraising
- Financial Modeling and Tokenomics
- Online Reputation Management
- Go-to-Market Strategy
- Content and Social Media Marketing
- Paid Advertising
BDC Consulting is best for startups launching a token, projects preparing for IDO/ICO, companies seeking investor-ready financial models, brands needing community growth on social media platforms, and Web3 ventures aiming for global visibility. A few of their customer testimonials are mentioned below.
Prediction Gaming Platform Founder
“BDC’s expertise in financial modeling and iGaming allowed them to create tailored scenarios that helped us secure key investments. Their proactive approach and efficiency were instrumental in our success. Their suggestion to launch TMA brought millions of users to Telegram and hundreds of thousands to X.”
Product Launch Client
“Working with the BDC team gave us strong expertise and confidence during the launch phase. They helped define a clear go-to-market strategy and provided hands-on support at critical stages. Their ability to adapt and offer creative solutions was particularly valuable.”
BDC Consulting has helped researchers from Stanford and the University of Miami. They have also collaborated with multiple crypto exchanges, including KuCoin.
11. Melrose PR
Founded in 2012, Melrose PR is considered the original “on-chain communications firm.” Their only focus is to provide PR exclusively to the blockchain and crypto space. Their core services include.
- Strategic Communications & Messaging
- Thought Leadership Development
- Press Relations & Media Outreach
- Content Creation
- Podcast & Video Production
- Event PR & Brand Visibility
- Narrative Refinement for Web3 Projects
Melrose PR is best for Web3 startups, blockchain infrastructure projects, crypto VCs, and companies launching major events. Some of their clients’ testimonials are mentioned below.
“Melrose helped us significantly enhance our brand visibility & perception. They move quickly and are a trusted partner that generates results that move the needle.”
Steve Henning, CMO at Amberdata
“I can’t thank the Melrose PR team enough for their hard work and support for the biggest Bitcoin event. They secured outstanding mainstream media coverage for Bitcoin 2024 executives and were an invaluable extension of our internal team.”
Kristyna Mazankova, Head of PR, Bitcoin Conference 2024
The top clients of Melrose PR include Polkadot, Bitcoin Conference, Ethereum Classic Labs, Coinmama, BitBoy Crypto, and Blockdaemon.
12. CryptoVirally
Founded in 2020, CryptoVirally is recognized for serving over 1,000 clients and completing more than 1,500 campaigns. Transparent pricing and rapid execution make them a go-to choice for anyone seeking to market their products in the cryptocurrency industry. Their core services include.
- Press Release Distribution
- Influencer Marketing
- Social Media Management & Growth
- Digital Billboard Campaigns
- Interviews, Podcasts & AMAs
- Token Sale & ICO Promotion
- Reputation Management
- Custom Campaign Planning Tools
CryptoVirally is ideal for crypto startups, projects requiring rapid PR execution, teams seeking packages with no hidden fees, and brands seeking global visibility. They have numerous glowing customer reviews available on their website.
“Thank you for your hard work and dedication. We have consistently achieved outstanding results every time we’ve worked with you. Keep it up.” SWFT Blockchain.
“Fast, efficient, and friendly. Can be trusted, and the work is done within a few days. Highly recommended.” PRN.
The top clients for CryptoVirally include $TITO token, BAHD token, Aria Coin, Sonorus, and Apu Apustaja Memecoin.
13. Single Grain (Web3 Marketing Vertical)
Founded in 2009 by Eric Siu, the Single Grain agency specializes in revenue-focused strategies and custom solutions tailored for its clients. Their core services include.
- SEO & Programmatic SEO
- PPC Advertising
- Paid Social
- Content Marketing & CRO
- Podcast Advertising
- Marketing Funnel Optimization
- Video Production & Bot Development
Single Grain agency is best suited for startups, SaaS, and ecommerce brands looking for aggressive growth, businesses aiming to scale quickly, and companies that require custom campaigns.
“Single Grain enables us to increase our impact without increasing our headcount.” Kim Cooper, Director of Marketing, Amazon Alexa.
“Their expertise has helped Nextiva grow its brand and overall business.” Yaniv Masjedi, CMO, Nextiva.
Some top clients for the Single Grain agency include Amazon Alexa, Sony Pictures, Intuit, Treehouse, and Harris Teeter.
14. TokenMinds
Founded in 2016, TokenMinds is recognized for its strong connections to crypto exchanges, influencers, and major investors. Their core services include.
- Blockchain & AI Development
- Crypto & NFT Marketing
- Token Sale & ICO Consulting
- Smart Contract & Metaverse Development
- Influencer Collaboration & Community Growth
- AI-Powered Engagement Tools
- Bounty & Airdrop Campaigns
- Web3 Gaming & iGaming Solutions
TokenMinds is best suited for startups launching web3 or gaming platforms, projects seeking fundraising or AI integration, and teams looking for 360 support. They have numerous glowing reviews in the form of client testimonials.
“Big thank you to our PR partners @token_minds! An amazing job utilizing digital & print media & top influencers – to broadcast the #onPlanet brand & ideas across all crypto outlets & platforms.” OnPlanet.
“Thank you to everyone who participated in our AMA! It was a fantastic opportunity to connect and share about the project. Thanks to the organizers, @cryptohorses_gl, and also a special thanks, @tokenminds_c.” Arthur Capital.
The top clients for TokenMinds include Tread and Nesma & Partner.
15. FINPR
Founded in 2017, FINPR has established a reputation for supporting over 250 projects across 25 countries. Their core services include.
- Crypto PR & Media Outreach
- Influencer Marketing
- Crypto Advertising
- Community Management
- Crypto SEO & Copywriting
- Exchange Listings
- Marketing Strategy Development
- NFT & Token Launch Campaigns
FINPR is best suited for startups launching tokens, projects requiring global PR exposure, companies seeking media coverage in top cryptocurrency publications, and brands seeking multilingual PR. Some of their client testimonials are mentioned below.
“Working with FINPR for our Press Release dissemination, media buying, and influencer campaigns in the MENA region has been a breeze. The team is quick, responsive, and flexible to work with, which makes for a productive collaboration. Much recommended!” S.M. Raza Hussain, Marketing Lead, Medieval Empires.
“We asked FINPR to cover our seed round for equity by pushing announcements toward the most popular crypto and non-crypto media. We were short on time, but the agency was very responsive and managed to publish everything we agreed upon in just a few days.” Vedran Vukman, CEO of Revuto.
The top clients of FINPR include Gate.io, Polkadex, EQIFI, Crypterium, BigONE Exchange, Klaytin, Wanchain, Revuto, and BestChange.
16. Blockchain App Factory
Founded in 2017, Blockchain App Factory has over 500 employees and 150 blockchain experts who have delivered more than 400 projects across the Web3 domain. Their core services include.
- Cryptocurrency Exchange Development
- NFT Marketplace Development
- Smart Contract Development & Auditing
- Token Creation
- DeFi Platform Development
- Metaverse & Web3 Game Development
- Crypto Marketing & SEO
- Asset Tokenization
- White-label Blockchain Solutions
Blockchain App Factory is best suited for startups launching tokens, enterprises seeking custom blockchain infrastructures, brands entering the metaverse, and projects needing full-stack development. Some of their customer testimonials are mentioned below.
“Though our contract was quite complex, the knowledgeable developers understood its intricacies and conducted a thorough review. They corrected design issues, fixed code errors, and promptly addressed all security vulnerabilities. Their final audit report was detailed and professional.” Angela Cassano, Smart Contract Audit Client.
“We have worked with the Blockchain App Factory for the last four months. We are happy with the product they have given us. A nice team and young guys; they have real potential. I like it very much and I strongly recommend you to give it a try if you need any token-based development or apps.” Jasikaran, CEO, DSFR.
The top clients for Blockchain App Factory include Shell, MintySwap, DSFR, Zircap, Globant, and McDonald’s.
17. Byzantium Agency
Founded in 2018, Byzentium Agency is renowned for its expertise in crypto marketing and fundraising. It is led by Peter Bel, a renowned cryptocurrency personality and former contributor to Cointelegraph. Byzantium has raised over $152 million for its clients, and its core services include.
- Fundraising Strategy & Investor Relations
- Marketing & PR Campaigns
- Content Creation & Distribution
- Digital Advertising
- Community Management & Activation
- White Paper & Pitch Deck Development
- Smart Contract & Tokenomics Consulting
- Event Marketing & Roadshows
- Localized, Geo-Specific Campaigns
Byzantium Agency is ideal for startups launching ICOs/IDOs, projects seeking fundraising support, brands requiring multi-channel marketing, and teams seeking strategic consulting.
“Byzantium is simply amazing! Their expertise in the ICO industry is unparalleled, and their dedication to delivering top-notch services is evident. They truly understand the needs of their clients and go above and beyond to exceed expectations.” Matthew Stein.
“Byzantium exceeded all my expectations and delivered exceptional results for my ICO project. The team was highly knowledgeable, professional, and dedicated to ensuring my success.” Alan Darcy.
The top clients for the Byzentium agency include NAGA coin, BANKEX, Crypviser, Humaiq, and CryptoPing.
18. Coinzilla
Founded in 2016, Coinzilla has delivered over 50,000 campaigns and is trusted by more than 80% crypto advertisers. Their core services include.
- Display Ads
- Native Ads
- Press Release Distribution
- Geo-targeted & Behavioral Campaigns
- Real-Time Analytics & Optimization
- Affiliate & Partnership Programs
- Publisher Monetization Tools
- Escrow-backed Transactions for Transparency
CoinZilla is best for crypto startups, Web3 brands seeking ad targeting, projects needing press release distribution, and publishers looking to monetize crypto-related traffic. A few of their customer testimonials are mentioned below.
“We’ve tried several similar platforms, but for us, none have delivered results like Coinzilla. From the start, the performance, campaign management, and support have been outstanding.” Jackbit.com.
“We are very glad to work with such a fantastic team at Coinzilla! They are professional and timely, and their services are a great addition to the much-needed exposure for crypto projects.” Wall Street Games CEO.
The top clients for Coinzilla include Jackbit.com and Wall Street Games.
19. X10 Agency
Founded in 2016, X10 Agency is led by Sergey Baloyan and is famous for delivering turnkey marketing solutions to its clients. Its core services include.
- Marketing & PR Strategy.
- Community Management.
- Paid Traffic & Promotion.
- Token Launch Support.
- Asian Market Packages.
- Legal & Fundraising Advisory.
X10 Agency is the ideal fit for Web3 startups, projects requiring global exposure, teams seeking fundraising support, and brands targeting the Asian crypto market. Some of their client testimonials are mentioned below.
“X10 helped us build a thriving community and gain visibility across Asia. Their team was proactive, creative, and deeply knowledgeable about the NFT space.” PolkaFantasy CEO.
“We were impressed by X10’s ability to deliver results fast. From PR to influencer outreach, they covered everything we needed for a successful launch.” TimeCoin Protocol.
The top clients for X10 Agency include CoinBurp, TimeCoin Protocol, Chatex, PolkaFantasy, PolkaVentures, and Hashbon.
20. Coinpresso
Founded by Liam Quinlam-Stamp, Coinpresso is known for its SEO-first approach to deliver high-ROI campaigns. Its core services include.
- Crypto SEO & Technical SEO
- Content Marketing & Copywriting
- Crypto PR & Press Release Distribution
- Web Development
- Social Media Marketing
- App Store Optimization
- Google Ads & Programmatic Advertising
Coinpresso Agency is best suited for crypto startups launching tokens, NFT projects seeking visibility, Web3 apps aiming for dominance on Apple/Google Play Stores, and established crypto brands looking for SEO-driven growth. Some client testimonials for Coinzilla are mentioned below.
“The Coinpresso way focuses on organic and white-hat marketing methods are extremely refreshing in the shady vertical of crypto marketing. Would highly recommend and have just re-contracted ourselves as a result.” Client from Etherland.
“Liam & his team brought great vibes and high-quality marketing to our project. Their SEO strategy helped us climb Google rankings and drive real traffic.” Anonymous client.Top clients for Coinzilla include Binance, Exodus, Cloudbet, BlockDAG, PlusWallet, BitCard, Moonberg, and Swapin.
How We Shortlisted the Best Crypto Marketing Agencies
To shortlist the 20 best crypto marketing agencies in 2025, we have developed a weighted framework that ensures credibility, relevance, and performance alignment with the evolving Web3 landscape. Only the companies that have scored above 80 have made it to our list. This is to ensure that teh readers will only learn about the best ones and avoid any sort of scams.
| Pillar | Description |
| Sources of Evaluation | Verified Client Reviews, Case Studies, Campaign Reports, interviews with Founders/CMOs, Web3 Community Forums, and Industry Awards. |
| Crypto-Native Focus | Proven record in DeFi, NFT, GameFi, Layer 1/2, Token Launches, In-House Crypto-savvy Teams, Ability to Navigate Tokenomics, Smart Contract Nuances, and Community Culture. |
| 2024-2025 Activity & Momentum | Number of Crypto Campaigns launched in 2024-25, Partnership with Exchanges/Launchpads, and Presence at Major Crypto Events. |
| Case Studies & Results | Quality, Transparency, and ROI of past campaigns. |
| Channel Depth | Mastery across SEO, PR, Influencer, Paid Ads, Discord, and ASO. |
| Compliance & Ethics | Adherence to KYC and AML. |
| Measurement & Reporting | Use of Analytics, Dashboards, KPIs, and Attribution Models |
| Conflict Check & Transparency | Agencies with paid or fake reviews, a conflict of interest, a history of scams or rug pulls, or any association with shady campaigns are excluded. |
Checklist for Choosing the Right Crypto Marketing Partner
To select the best crypto marketing partner, you should always check the following qualities mentioned in our checklist to get the optimum results for your campaign.
- Niche Fit: Ensure the marketing agency you select is specialized in crypto, blockchain, DeFi, NFTs, and GameFi. They should have previously worked with campaigns similar to yoursand they must understand crypto culture and how tokenomics work.
- Proven Results: The marketing agency you select must showcase case studies with measurable ROI and have reputable client testimonials from established Web3 brands. Also, check if they have executed any successful campaigns in the last 12-18 months.
- Channel Mix and Execution Depth: check if the agency offers a multi-channel strategy and is capable of both organic growth and paid performance. Make sure they can also manage community activations and AMAs.
- Compliance and Reputation: The marketing agency must be familiar with KYC/AML and regional laws regarding crypto. They should also avoid shady tactics, such as using fake followers and bot traffic, to maintain their reputation.
- KPIs and Reporting: The marketing company should clearly define KPIs before launch and provide weekly/monthly reports with actionable insights.
- Pricing Model: Always choose a marketing agency that matches your budget. Make sure they provide you with a clear fee structure and that there are no hidden costs.
Benefits of Hiring a Professional Crypto Marketing Agency
The difference between a successful crypto campaign and a disaster is a professional crypto marketing agency. They can save your campaign and reputation with their expertise and fast execution, turning you into a major force in the Web3 industry.
- Faster Go-to-Market (GTM): Professional crypto marketing agencies know how to time announcements and campaigns for maximum market impact. They also streamline launch timelines with pre-built strategies and crypto-native tools.
- Tier-1 PR and Media Access: A good crypto marketing agency has strategic partnerships with top crypto publications, and they can easily secure press coverage and a thought leadership presentation for your campaign.
- KOL and Influencer Access: Professional crypto marketing agencies have direct connections to KOLs and legit influencers across various social media platforms. They can use them to promote your project.
- Compliant Advertising: Crypto marketing agencies run KYC/AML-compliant campaigns and are experts in navigating ad-restricted spaces, such as Facebook and Instagram.
- Community Growth and Engagement: They use advance analytics and dashboards to monitor performance. They have models that help you understand the factors driving conversions and token adoption.
- Global Reach: Crypto marketing agencies can target multiple countries through their multilingual teams, helping to expand your project globally.
- Lower Risk: These agencies avoid unnecessary risks that can cost you with token launches or fundraising. They bring battle-tested experience to mitigate any financial risk.
- Execution Speed: Campaigns that professional crypto marketing agencies roll out are fast due to their in-house designers, copywriters, media buyers, and strategists. They are just plug-and-play for your projects.
What’s the Right Time to Start Crypto Marketing for a Web3 Project?
Timing is everything in crypto marketing. The right moment to start marketing your crypto project depends on various factors, including the project’s nature, maturity, and your goals.
- Pre-Product Stage: During the early stages of your crypto project, the primary requirements are to establish credibility and attract early investors. This can be achieved by doing paid ads and PPC. Collect email and wallet addresses for rewards and airdrops. Do investor-focused PR and establish thought leadership.
- Go-to-Market and Token Launch: During this phase, you must drive awareness and grow your community to increase demand for your token. This can be achieved through influencer and KOL campaigns, community building, airdrops & referrals, press releases, and sponsored content.
- Post-Launch and Growth Phase: During this phase, you must retain users and expand globally while optimizing your ROI. At this point, focus on SEO, content marketing, performance marketing, analytics, attribution, and localization.
Depending on the nature of your project, the entire marketing process can take a different direction.
| Project Type | Early Marketing Focus | Later Market Focus |
| DeFi Protocol | Investor PR and tokenomics education. | Security audits and liquidity analysis. |
| NFT Collection | Hyoe building and whitelist campaigns. | Community events and rarity drops. |
| Web3 Game | Gameplay teasers and Influencers’ previews. | Tournaments and metaverse events. |
| DAO/Community | Mission-driven storytelling and governance PR. | Member onboarding and proposal amplification. |
Cost of Hiring a Crypto Marketing Agency
Hiring a crypto marketing agency can cost you between $3K-$20K/month. Spending on a good crypto marketing agency is a strategic investment that pays off in the form of good ROI. Below is a list of ROI elements that justify this expenditure.
- Investor Traction: Paid campaigns can attract VCs and angel investors by showing them the traction and credibility of your project.
- Token Demand: These paid campaigns can drive your token demand and price appreciation.
- Exchange Listings: Marketing agencies can help you secure listing on Tier-1 exchanges, resulting in increased liquidity.
- Community Growth: Effective marketing campaigns can increase your visibility in prominent online communities, such as Discord and Reddit, thereby driving the growth of your project.
- Brand Authority: Marketing agencies can help establish your brand as a market leader, enabling you to stand out above the noise.
- Attribution and Analytics: Marketing agencies use tools like dashboards to measure conversion and campaign ROI.
The common pricing models used by crypto marketing agencies are listed below.
| Model | Description |
| Retainer Model | Fixed monthly fees for ongoing business |
| Fixed-Price Projects | One-time fee as per the scope of teh project |
| Performance-Based | Fees tied to KPIs like token sales and conversions |
| Hourly-Billing | Pay-as-you-go or ad-hoc services |
| Comission-Based | Charge a percentage of revenue or token sales |
While crypto SEO is overlooked in favor of other marketing strategies, it is one of the most cost-effective and durable strategies due to the following reasons.
- Evergreen Visibility: If you rank for a keyword on search engines, you will get constant traffic for months and years to come.
- Organic Credibility: Users trust organic traffic more than ads, and it adds a layer of credibility to your project.
- Lower CAC over time: SEO reduces customer acquisition cost as you will start gaining them organically.
- Content Reusability: Blog posts and guides can be repurposed and reused across various social media and community channels.
How Working With Techtonic Marketing Will Give You the Right Edge
Techtonic Marketing has been in the crypto-native space since 2017, offering marketing services since the ICO boom. We offer a comprehensive marketing package for startups, including Fractional CMO Services, Content Marketing, SEO, Paid Ads, Creative Studio, Social Media Management, CRO, PR & Press Release, and AI Marketing Agents.
We build marketing that compounds quickly but lasts long. We focus on creating the evergreen authority and presence that enables you to ride trends effectively, positioning you to capitalize on opportunities while maintaining relevance, regardless of market cycles.
When you work with Techtonic, you are not just getting marketing services. You are gaining a strategic partner committed to establishing you as a recognized leader in your space through authentic authority building and inbound excellence.
With our team of experts, you can exponentially grow your startups by attracting investors and sustain your already running businesses through effective client retention. Join us right now and become a defining force in the world of crypto.
Frequently Asked Questions
Q: How much does a crypto marketing agency cost?
For starters, crypto marketing agencies cost something between $3,000-$7,000. For a growth package, the cost typically ranges from $8,000 to $15,000, and the full-stack campaign will cost between $20,000 and $ 50,000+.
Q: How long does it take to get the results from marketing efforts?
Crypto marketing results usually start showing within 2-12 weeks, depending on your budget and goals.
Q: What crypto marketing KPIs should be tracked?
Web traffic, user acquisition, conversion metrics, community growth, engagement, SEO, content performance, PR, media coverage, social media metrics, token performance, ROI, and attribution.
Q: What’s the right time to start marketing?
Start your crypto marketing campaign as early as possible to build the momentum needed for success. Ensure you start the campaign pre-launch to build hype and community.
Q: How do crypto marketing agencies handle compliance in the US/EU/APAC?
In the US, marketing agencies make sure their clients are registered as MSBs with FinCEN and perform content vetting. In the EU, the agencies must follow MiCA regulations and become an INATBA member. For the APAC region, tailored strategies are necessary, as each country has distinct regulations.
Q: What’s the key differentiator for Techtonic Marketing?
Focus on SEO as a powerful tool for organic marketing and a highly qualified team of industry leaders to help promote your crypto venture successfully.
