Did you know that the Threads app has grown into a major social platform with over 400 million monthly active users by mid-2025? This size and exposure show that having a presence is not enough; your brand needs to stand out as credible, authentic, and recognized. This is where blue ticks or verified profiles become a strategic asset.
Being on any social platform, including Threads, positions your brand as an official and trusted voice. Blue ticks help build immediate trust, increase visibility in search results, and streamline engagement with potential clients, collaborators, or community members. It’s reasonable to say that blue checks on Threads are a defining asset that signals attention and credibility.
What Does It Mean to Be Verified on Threads?
Verified on Threads means the parent company, Meta Platforms, has confirmed the account holder’s authenticity via Instagram. After the account is verified, a blue checkmark appears next to the username, indicating that the account belongs to a real person, brand, or entity it claims to represent.
For individuals and brands, this verification supports three key goals:
- Credibility: The badge indicates the account is verified and trustworthy, reassuring followers and clients that it is the “official” presence of the person or brand.
- Trust: Verification helps mitigate impersonation and validates authenticity, enabling the audience to engage confidently with the account.
- Visibility: A Verified badge improves search results and feed placement, making it easier for your audience to find and engage with you.
Compared to Twitter (X) or Instagram, Threads’ verification badge serves as an authenticity indicator, earned through Instagram’s verification process. This means the Instagram account must be verified, and the badge will automatically carry over to Threads.
| Platform | Verification Badge Purpose | Eligibility |
| Threads | Signal genuine account | The Instagram account must be verified |
| Signal authenticity for notable or paid accounts | Free for notable entities or paid via Meta verified | |
| Twitter (X) | Identifies verified accounts | Platform-specific application/payment |
Step-by-Step Guide: How to Get Verified on Threads
You must have a linked Instagram profile to get the blue checkmark on your Threads account. Since Threads inherits verification from Instagram, this process begins and ends on Instagram.
Step 1: Create and Optimize Your Instagram Account
Threads copies your Instagram verification, so ensure your Instagram profile is complete, professional, and active. To prepare your Instagram account for the sync, make sure to:
- Use your official brand or business name
- Choose a professional and clear profile picture
- Create a complete bio and make sure your account is public and active
- Regularly share relevant content
Step 2: Apply for Meta Verified in the Account Center
To get a blue checkmark for Threads through the paid option, follow the given steps:
- Open your Instagram profile and tap on the three-line menu
- Move to Account Center (or look for “Meta Verified) and select Subscribe
- If your region isn’t supported, then select the “Join the Waitlist” option
After your account is subscribed, the Instagram badge will move to Threads.
Step 3: Enable Two-Factor Authentication (2FA)
Security is a required part of the verification process, and for this, you must enable two-factor authentication using the given steps:
- Go to your profile’s settings, head to security, and choose two-factor authentication
This option increases your eligibility for a blue tick and protects your account once verified.
Step 4: Submit Verification Documents
Verify your identity by uploading supporting documentation like a government-issued ID, passport, or driver’s license. If you own a business account, upload your business’s registration documents. Ensure that every document you upload is legible, up to date, and accurately matches the name on your Instagram profile.
Step 5: Wait for Meta’s Review and Approval
Once you complete the steps above, Meta evaluates your account and document. This approval time may vary from a few minutes to a few days. After the request is approved, a blue verification badge appears on your Instagram profile and is transferred to your Threads account. If your request is denied, you will need to meet additional criteria and reapply at a later time.
Common Reasons Threads Verification Gets Rejected
By now, we know how to get blue checks on Threads, but these checks are not guaranteed, as Meta is strict about verification criteria. Given below are common reasons most applications get denied and what you need to do to avoid them:
- Incomplete or Unprofessional Profile: If your linked Instagram profile lacks a real name, a clear profile picture, a bio, or a public status, Meta may consider it suspicious. To prevent such suspicion, you must take care of the given checklist:
- Add a professional profile picture
- Write a clear brand or creator bio
- Keep your account public and ensure the contact details are visible
- Inactive or Low-Activity Accounts: Accounts with no posts, irregular activity, or minimal engagement seem inauthentic. To prevent Meta from considering your account as such, do the following:
- Post regularly
- Keep engagement alive and build genuine interaction
- Maintain a content strategy that reflects your brand
- Fake or Artificial Engagement: Using purchased followers, bots for likes/comments, or engagement that seems fake/artificial is a major red flag, and Meta undermines the credibility of such accounts. To prevent this from happening, do the following:
- Focus on organic growth with real followers, meaningful comments, and true interaction
- Avoid buying followers or using engagement pods
- False or Inconsistent Information: If your submitted details don’t match with your public profile (name, business information, website, or documents), Meta will reject the verification request. To prevent this from happening, ensure that your Instagram details match your business documents, use your real name or registered brand name, and link your account to an official website or company page.
- Missing Security Requirements: Meta requires every account to enable two-factor authentication before requesting verification. To do this correctly, ensure your login and security settings are complete, then turn on 2FA in the Instagram Account Center.
- Lack of Public Presence or Media Coverage (for non-paid verification): If you’re applying for verification through a non-subscription process,
- Violation of Meta Policies: Violating Meta’s community guidelines can block the verification process, so make sure you follow the guidelines closely, avoid posting misleading, harmful, or spammy content, and build a clean brand presence.
Final Thoughts
Getting verified on Threads is not just about securing a blue checkmark but about building real credibility, strong brand trust, and authority. Threads have become an important part of Meta’s social platforms, and verification means increased visibility in feeds, stronger audience confidence, and an instant layer of legitimacy. Businesses and creators benefit from verifying on Thread by building a brand for people to trust, follow, and engage with.
This verification doesn’t build reputation alone, so post content regularly, engage consistently with your community, and maintain a clear brand narrative. When verification is combined with these three factors, it yields valuable conversions and a strong social identity.
If you’re planning to build authentic authority on Threads across the Web3 platforms, Techtonic Marketing can help. TMCO prioritizes community-driven growth, trusted strategies, and a lasting social presence. So, book your consultation call today and build your presence with credibility and strategy.
Frequently Asked Questions
Can I get verified on Threads without paying?
Yes, but this feature is available only for notable public figures. It requires specific criteria, such as having a public, active, and unique account with significant media mentions and press coverage.
What are the requirements for Threads verification?
The key requirements for Threads verification include having an authentic, complete, unique, and active account. Moreover, the account holder should have a public or private profile with a profile picture, bio, a history of prior posts, and alignment with community guidelines. Sometimes the account should have enabled two-factor authentication. If you choose the paid Meta Verified option, you must meet the age (18 years) or location eligibility requirements and pay the subscription fee.
Can I lose my verification on Threads?
Yes, you can lose verification on Threads if your account violates Meta’s policies (Terms of Use or Community Guidelines) or if your profile name or photo changes significantly without updating your verification details.
How long does Threads verification take?
Threads verification times vary. A free account may take a few days or more, while a Meta-verified (paid) account takes a few minutes to up to 48 hours.