9 Best Web3 SEO Agencies for Startups and Scaleups

Web3 brands face a unique SEO challenge: unlike traditional industries, crypto and blockchain projects compete in a saturated, fast-moving market where credibility, technical expertise, and community trust matter as much as keyword rankings. Specialized Web3 SEO agencies understand the nuances of decentralized ecosystems, token launches, and blockchain-native audiences.

This curated list of the 9 best Web3 SEO agencies for startups and scaleups highlights firms with proven track records, deep crypto experience, and transparent results. Readers will gain clarity on which agencies deliver measurable growth, what services they specialize in, and how each aligns with different stages of scaling a Web3 project.

Our criteria for selecting these agencies include;

• Web3 Experience: Agencies with hands-on blockchain, DeFi, NFT, and crypto-native expertise.
• Proven Results: Documented case studies and measurable SEO growth.
• SEO Specialization: Focused strategies beyond generic digital marketing.
• Credibility: Recognized clients, testimonials, and industry trust.

1. Techtonic Marketing

Techtonic Marketing (TMCO) is a specialized crypto and Web3 marketing agency that blends editorial rigor with growth-focused execution. Unlike generic SEO firms, TMCO understands the nuances of blockchain audiences, compliance challenges, and the importance of building trust in skeptical markets. Our approach emphasizes clarity, transparency, and measurable outcomes, helping startups move from early traction to scalable adoption.

• Key Services: SEO strategy, content creation, PR outreach, community-building campaigns.
• Key Strengths: Crypto PR expertise, editorial diligence, structured frameworks, and risk-aware messaging.
• Pricing: $3,000-$10,000.
• Best For: Early-stage crypto startups seeking trust-building SEO and content marketing that compounds over time.
• Testimonials:
  • “I plan to continue working with Techtonic Marketing forever.” Julia Burlingham. CEO, Professional Crypto Recovery.
  • “Right from the start, Techtonic Marketing has engendered trust and exceeded my expectations.” Peter Steiner. Co-Founder, Dypto Crypto.
• Case Studies: TMCO Case Studies

2. Coinbound

Coinbound is one of the most awarded Web3 marketing agencies, serving 800+ clients since 2018. They specialize in crypto SEO, influencer marketing, and PR, with a track record of boosting organic traffic for projects like MetaMask and Cosmos.

• Key Services: SEO, influencer campaigns, PR, and community management.
• Key Strengths: Deep influencer network, proven SEO case studies, integrated campaigns.
• Pricing: Custom proposals; mid- to high-tier.
• Best For: Scaleups that need visibility across SEO and influencer channels.
• Testimonials:
  • “Coinbound has been a great resource for helping us grow our social media apparatus.” Permission.io
  • “These guys are hardworking and will get things done.” iTrustCapital
• Case Studies: Coinbound case studies

3. Coinpresso

Coinpresso is a specialist Web3 SEO agency with a strong track record in blockchain projects. They have delivered Page 1 rankings for competitive crypto terms and generated 40,000+ weekly pageviews for Binance.

• Key Services: Technical SEO, content strategy, link building.
• Key Strengths: Proven crypto keyword rankings, traffic growth for exchanges.
• Pricing: Custom; mid-range.
• Best For: Exchanges and DeFi projects needing aggressive SEO.
• Testimonials:
  • “The Coinpresso team has been absolutely fundamental to the success of Jurat.” Mike Kanovitz, Jurat blockchains.
  • “Coinpresso is a fantastic team that does business every single time.” Garret H, Programmatic AI.

4. Coinband

Founded in 2022, Coinband quickly established itself as a Web3 marketing leader. With experience across 90+ projects, they attract over 100,000 new token holders monthly for clients.

• Key Services: SEO, social media, PR, growth marketing.
• Key Strengths: Large-scale token holder acquisition, competitive pricing.
• Pricing: Min. project size $5,000+, hourly $50–$99.
• Best For: Startups seeking aggressive growth and token adoption.
• Testimonials:
  • “Implemented a great marketing strategy with the Coinband team.” Charlie Bussat.
  • “Coinband is an agency that can produce tangible results in a short time.” Phoebe L.
• Case Studies: Coinband case studies

5. ColdChain

ColdChain is a performance-first Web3 SEO agency specializing in AI-driven SEO, PR, and activation campaigns. They combine Web2 enterprise experience with Web3-native expertise to deliver scalable growth.

• Key Services: AI SEO, PR, performance marketing.
• Key Strengths: AI-first optimization, integrated comms.
• Pricing: Custom.
• Best For: Scaleups needing advanced AI SEO + PR.
• Testimonials:
  • “ColdChain helped us scale authentic Web3 comms and activations.”

6. Lunar Strategy

Lunar Strategy, founded in 2019, has supported 250+ crypto ecosystems, including Polkadot and OKX. They provide full-stack Web3 marketing, backed by strong PR and influencer networks.

• Key Services: SEO, PR, influencer marketing, and social media.
• Key Strengths: Web3-native expertise, strong industry relationships.
• Pricing: Min. project size $25,000+.
• Best For: Established projects needing 360° marketing.
• Testimonials:
  • “Lunar Strategy is providing the best value for its cost.”
• Case Studies: Lunar Strategy case studies

7. Ninja Promo

Ninja Promo offers Web3 marketing-as-a-service with subscription-based pricing. They have worked with Binance, HTX, and BitForex, delivering flexible SEO, PPC, and influencer campaigns.

• Key Services: SEO, PPC, social media, influencer marketing.
• Key Strengths: Subscription model, full-stack marketing.
• Pricing: $3,200-$9,600/month, depending on hours.
• Best For: Startups needing flexible, ongoing marketing support.
• Testimonials:
  • “We are highly impressed by their innovative strategies and seamless execution.” Jose Robertson. Head of Marketing, Airbnb.
• Case Studies: Ninja Promo case studies

8. ICODA

ICODA is a results-driven crypto marketing agency with 17+ years of experience. They specialize in AI SEO, influencer marketing, and traffic generation, serving 650+ clients globally.

• Key Services: AI SEO, influencer marketing, and content creation.
• Key Strengths: Data-driven campaigns, global reach.
• Pricing: Min. project size $10,000+, hourly $25–$49.
• Best For: Global projects needing AI-powered SEO.
• Testimonials:
  • “We collaborated with ICODA for a time-sensitive campaign. The team was very professional and ensured everything was in place.” Yevhen Nehuliayev.
• Case Studies: ICODA case studies

9. Embarque

Embarque is a revenue-driven SEO agency offering affordable packages. They have helped startups like MentorCruise achieve 1,600% YoY revenue growth through SEO-driven content.

• Key Services: SEO, CRO, content creation.
• Key Strengths: Affordable pricing, strong case studies, and rapid growth results.
• Pricing: From $299/month.
• Best For: Bootstrapped startups needing cost-effective SEO.
• Testimonials:
  • “Since working with Embarque, we have increased our YoY revenue by 1600%.”
  • “Embarque delivers high-quality SEO services that align with client budgets.”
• Case Studies: Embarque case studies

What Services do a Web3 SEO Agency Offer?

A Web3 SEO agency offers specialized services tailored to crypto, blockchain, and decentralized projects, helping them gain visibility, credibility, and sustainable growth in highly competitive markets. Expect technical SEO, keyword targeting, content creation, link building, and compliance-aware strategies that drive organic traffic, user adoption, and investor trust.

• A Web3 SEO agency typically begins with technical SEO and site optimization, ensuring your project’s website is fast, mobile-friendly, and properly indexed. This foundation improves rankings and discoverability, making it easier for crypto-native audiences to find and trust your brand.
• Next comes keyword research and strategy, in which agencies identify high-intent search terms for DeFi, NFTs, DAOs, staking, and blockchain protocols. By targeting the right keywords, startups can attract serious users and investors rather than just hype-driven traffic.
• Strong content marketing and thought leadership follow, with agencies producing blog posts, tutorials, explainers, and case studies tailored to crypto audiences. This builds authority, educates users, and drives organic traffic that compounds over time.
• To strengthen credibility, agencies focus on link building and authority growth by securing backlinks from reputable crypto publications, forums, and high-domain-authority sites. This boosts domain authority and positions the project as a trusted voice in the Web3 ecosystem.
• Specialized agencies also integrate community and social SEO, optimizing content for visibility across Twitter/X, Discord, Telegram, and Reddit. This ensures that community engagement translates into traffic and brand awareness beyond traditional search engines.
• Another critical service is compliance-aware messaging, in which SEO strategies align with regulatory standards and ensure transparent communication. This builds investor trust and reduces reputational risks from misleading claims.
• Finally, agencies provide analytics and performance tracking, setting up dashboards to monitor traffic, conversions, wallet activity, and retention. These insights allow startups to refine tactics continuously and measure ROI before scaling.

Web3 projects can expect higher organic traffic, improved credibility, stronger community traction, and sustainable adoption. By ranking for high-intent, compliance-safe queries, startups gain measurable ROI and a foundation for long-term growth.

How to Choose the Right Web3 SEO Agency for Your Project

Selecting the right Web3 SEO agency can make or break your project’s visibility and credibility. With so many agencies claiming expertise, founders need a clear framework to objectively evaluate partners.

• Expertise & Specialization: Look for agencies with proven Web3 experience, not just generic SEO. They should understand crypto-native audiences, compliance nuances, and technical terms across DeFi, NFTs, DAOs, and Layer 2 ecosystems.
• Services Offered: A strong agency provides full-stack SEO services, including technical audits, keyword research, content creation, link building, and community-driven visibility. Bonus points if they integrate PR, influencer outreach, and compliance-aware messaging.
• Pricing & Value: Transparent pricing is critical. Compare project minimums, hourly rates, or subscription models. Avoid agencies that push high retainers without clear deliverables or ROI projections.
• Portfolio & Case Studies: Review past campaigns. Did they rank competitive crypto keywords? Drive wallet activity? Build authority through backlinks from reputable publications? Case studies should show measurable outcomes, not vague claims.
• Niche Experience: If your project is DeFi, NFT-focused, or building on L2s, ensure the agency has direct experience in that niche. Specialized knowledge accelerates traction and avoids wasted spend.
• Communication & Reporting: Agencies should provide clear timelines, regular updates, and KPI dashboards. Poor communication is a red flag. SEO requires iteration, and you need visibility into progress.
• KPIs & Measurement: Define success upfront. Common KPIs include organic traffic growth, keyword rankings, wallet activations, retention signals, and conversion rates. Agencies should commit to consistently tracking and reporting these.

Red Flags to Watch

• Overpromising “Page 1 rankings in weeks” without proof.
• Lack of crypto/Web3 case studies.
• Vague deliverables or hidden fees.
• Poor communication or slow response times.
• Heavy reliance on paid ads instead of organic SEO.

Decision Framework for Founders

1. Shortlist agencies with crypto-native expertise.
2. Compare services, pricing, and case studies.
3. Match niche experience to your project type (DeFi, NFTs, L2s).
4. Assess communication style and reporting transparency.
5. Confirm KPIs and expected outcomes before signing.

How Much Does it Cost to Hire a Web3 SEO agency?

Hiring a Web3 SEO agency is an investment in visibility, credibility, and long-term growth. Costs vary widely depending on the scope of work, but crypto projects should expect to pay more than traditional startups because of the niche expertise required.

Typical Monthly Pricing Ranges

• Entry-Level Packages: $2,000–$5,000/month. These include basic SEO audits, keyword research, and light content creation.
• Mid-Tier Packages: $5,000–$15,000/month. These include a full SEO strategy, technical optimization, consistent content publishing, and link-building campaigns.
• Premium Packages: $15,000–$30,000+/month. These include enterprise-level SEO with aggressive content volume, high-authority backlinks, PR integration, and multi-channel growth.

What Affects Cost

• Content Volume: More blog posts, guides, and explainers mean higher costs.
• Link Building: Securing backlinks from reputable crypto publications is resource-intensive.
• Technical Complexity: Optimizing blockchain-heavy sites, dApps, or multi-language platforms requires advanced expertise.
• Community Integration: SEO tied to Discord, Telegram, and Twitter/X engagement adds scope.

Value Expectations

• Timelines: SEO typically takes 3–6 months to show measurable results, with compounding growth over 12 months.
• Budget Tiers: Smaller startups can start with lean packages, while scaleups often invest in premium tiers to achieve faster traction.
• Premium Expertise: Web3 projects require agencies that understand crypto-native audiences, compliance risks, and technical depth, making specialized SEO worth the higher cost.

Questions You Should Ask Before Signing a Contract With a Web3 SEO Agency

Before signing a contract with a Web3 SEO agency, founders should ask targeted questions to ensure the agency has crypto-native expertise, transparent processes, and measurable outcomes. These questions help avoid overpromises and ensure alignment with your project’s goals.

1. What Web3 projects have you worked with, and can you share case studies? Look for proven experience in DeFi, NFTs, DAOs, or Layer 2 ecosystems. Case studies should show measurable results, such as keyword rankings, organic traffic growth, or wallet activations.
2. How do you approach keyword research for crypto-specific niches? Ensure they target high-intent keywords relevant to blockchain audiences, not just generic traffic. Ask how they balance competitive terms with long-tail opportunities.
3. What is your strategy for link building and authority growth in the crypto space? Backlinks from reputable crypto publications, forums, and industry sites are critical. Avoid agencies that rely on spammy or irrelevant links.
4. How do you integrate compliance and transparency into SEO messaging? Web3 projects face regulatory scrutiny. The agency should show awareness of compliance risks and avoid hype-driven or misleading claims in content.
5. What KPIs will you track, and how often will you report progress? Expect dashboards or reports covering organic traffic, keyword rankings, conversions, wallet activity, and retention. Clear reporting cadence (weekly or monthly) is essential.
6. What is your timeline for results, and how do you set realistic expectations? SEO typically takes 3–6 months to show traction. Be wary of agencies promising “Page 1 rankings in weeks.” Ask how they manage expectations and iteration.
7. How do you communicate and collaborate with clients? Transparent communication is key. Ask about meeting frequency, reporting formats, and how they handle feedback or pivots. Poor communication is a red flag.

The right Web3 SEO agency should demonstrate crypto-native expertise, awareness of compliance requirements, transparent reporting, and realistic timelines. Asking these questions upfront helps founders avoid hype-driven agencies and secure a partner that delivers sustainable growth.

In-House SEO vs Hiring an Agency

In-house SEO offers control and consistency, while agencies deliver speed, scale, and crypto-native expertise. In fast-moving Web3 markets, hybrid setups often win by combining internal brand guardianship with agency-driven growth engines. Here is a comparison you can use to evaluate in-house SEO vs hiring a Web3 SEO agency:

Costs

In-House: Salaries for SEO specialists range from $3,000–$8,000/month depending on experience, plus overhead (benefits, tools, training). Costs are fixed but predictable.

Agency: Monthly retainers typically range from $5,000 to $20,000+, depending on scope. Agencies may appear more expensive upfront, but include access to multiple specialists, tools, and established processes.

Expertise Depth

In-House: One or two hires may cover general SEO but often lack crypto-specific expertise. Depth is limited unless you build a larger team.

Agency: Agencies bring advanced crypto knowledge, niche experience (DeFi, NFTs, L2s), and proven frameworks. They have seen what works across multiple projects and can apply lessons quickly.

Scalability

In-House: Scaling requires hiring more staff, which is slow and costly.

Agency: Agencies can scale campaigns faster by allocating more resources, expanding content volume, or intensifying link-building without new hires.

Speed to Results

In-House: Ramp-up time is longer, as new hires need onboarding, and building processes takes months.

Agency: Agencies already have systems, tools, and networks in place, so results typically come faster (3–6 months).

Tooling & Infrastructure

In-House: Startups must purchase SEO tools (Ahrefs, SEMrush, Screaming Frog, analytics dashboards). Costs add up, and expertise in using them varies.

Agency: Agencies already own enterprise-grade tools and know how to leverage them efficiently, saving time and money.

When Each Model Works Best

In-House SEO: Best for projects with steady budgets, long-term horizons, and a need for constant brand voice control. Works well when SEO is a core competency, and you want full-time focus.

Agency SEO: Best for startups and scaleups needing fast traction, specialized crypto expertise, and scalable campaigns. Ideal when you lack internal SEO talent or need immediate credibility.

Hybrid Setups: Common in blockchain markets, as founders keep a small in-house team for brand voice and community management, while agencies handle technical SEO, link building, and growth campaigns. This balances control, speed, and expertise.

Want to Know How Your Project Can Grow With SEO and GEO?

In the fast-moving Web3 and crypto landscape, visibility and trust are everything. The right SEO and GEO strategy can unlock sustainable growth, attract real users, and position your project as a leader in its niche. At Techtonic Marketing (TMCO), we specialize in helping startups and scaleups cut through the noise with strategies that deliver measurable results.

Ready to see how far your project can go? Reach out today and request a free audit or tailored growth plan. Let TMCO show you exactly how SEO and GEO can accelerate adoption, build authority, and drive long-term success.

Frequently Asked Questions

How much will SEO cost for my Web3 project?
SEO for a Web3 project typically costs $5,000–$15,000 per month, depending on content volume, link-building needs, and technical complexity. Smaller packages may start around $2,000, while premium campaigns exceed $20,000. Expect results in 3–6 months, with specialized crypto expertise justifying higher investment for sustainable growth.

How is a web3 seo agency different from a regular seo agency?
A Web3 SEO agency differs from a regular SEO agency by specializing in crypto-native audiences, blockchain terminology, and compliance-aware messaging. They optimize for DeFi, NFTs, DAOs, and Layer 2 ecosystems, integrate community platforms like Discord and Telegram, and build authority through crypto publications, delivering trust, visibility, and adoption in niche markets.

How long does it take to see results from web3 seo?
Web3 SEO typically takes 3–6 months to show measurable results, as search engines need time to index content and establish authority. With consistent optimization, content, and link-building, growth compounds over 12 months, delivering sustainable visibility, community traction, and trust that paid campaigns alone cannot achieve.

Do web3 brands need to optimize for AI search too?
Yes, Web3 brands should optimize for AI-driven search. AI assistants increasingly surface answers directly, favoring clear, structured, and authoritative content. By aligning SEO with AI search, projects gain visibility in conversational queries, strengthen credibility, and ensure their blockchain solutions are discoverable across emerging search channels beyond traditional engines.