Peter Steiner and CJ Miller had complementary skills and a shared vision for crypto education. Peter brought instructional design expertise after getting lost in crypto jargon himself. CJ brought deep crypto knowledge from mining Bitcoin in high school and diving into DeFi since 2020.
Eighteen months later, Dypto Crypto has become the leading crypto learning platform with thousands of engaged followers, a thriving paid community, and viral content that’s reached millions.
The results that matter:
- 44.7K TikTok followers through viral educational content
- Weekly newsletter with consistent subscriber growth
- Multiple TikTok videos exceeding 1 million views
- 18K+ views on top YouTube content with 138K views total
- Successful paid community launch with advanced DeFi education
Dypto is a prime example of what happens when product-market fit meets strategic execution from pro marketers.
The challenge: Building everything from scratch
Most businesses start with something. A prototype. Initial customers. Proof of concept. Peter started with conviction that crypto education could be different.
Industry giants like CoinTelegraph and CoinDesk dominated with technical content that overwhelmed beginners. Educational resources were scattered across countless platforms, each requiring different subscriptions and approaches.
Crypto adoption was accelerating, but education wasn’t keeping pace. People needed a trusted source that could translate complex concepts into actionable knowledge. That meant the vision was clear, while the execution was not.
Starting from zero meant building everything simultaneously. Website architecture. Content strategy. Course development. Community engagement. Brand positioning. Each element needed to work individually while contributing to a cohesive whole. Without existing traffic, revenue, or audience validation, every decision carried significant risk.
The challenge wasn’t just creating another crypto education platform. The goal was establishing authority in a crowded market while staying true to beginner-focused mission. Success would require more than good content — it demanded systematic brand building, strategic positioning, and relentless consistency.
Here’s how a partnership with Techtonic Marketing changed that for Dypto Crypto:
Building Dypto’s digital foundation & presence
The first priority was establishing credibility through educational content that could actually compete for attention. Rather than launching with courses that nobody knew to trust, Dypto began with foundational blog posts, guides, and short-form content.
The initial website launch included carefully planned course offerings and a comprehensive eBook. The content strategy focused on beginner-friendly explanations of complex topics, filling the gap that major publications weren’t addressing.
The initial website launch included carefully planned course offerings and a comprehensive eBook. But the real breakthrough came through video content strategy. Understanding that crypto education needed to be visual and engaging, the team focused heavily on creating TikTok and YouTube content that could go viral while maintaining educational value.
The viral strategy that worked:
- TikTok content optimized for algorithm performance and educational value
- YouTube videos balancing depth with accessibility
- Consistent posting schedule across all platforms
- Content that served beginners without talking down to them
The results proved the strategy immediately. Multiple TikTok videos crossed the 1 million view threshold, introducing Dypto to entirely new audiences who had never encountered approachable crypto content. The top YouTube video reached over 18K views, with four additional videos achieving 3-5K+ views each.
As audience engagement grew, so did Dypto’s offerings. For instance, weekly newsletter served as a consistent touchpoint with subscribers, delivering curated insights and educational content directly to interested learners.
Community-driven growth and viral success
Dypto’s breakthrough came through authentic community building rather than traditional marketing tactics. The platform’s TikTok presence exploded, reaching millions of viewers with digestible crypto education. Multiple videos went viral, introducing Dypto to entirely new audiences who had never encountered approachable crypto content.
Social media growth happened organically, but strategically. Each platform served specific purposes:
- TikTok for viral awareness and beginner education
- YouTube for in-depth tutorials and evergreen content
- Twitter for daily engagement and community building
- Newsletter for direct communication and conversion
The numbers tell only part of the story. Each follower represented someone seeking crypto education who found Dypto’s approach refreshingly clear and actionable.
All of this validated the original vision. People wanted crypto education that didn’t require advanced degrees to understand. Dypto delivered that consistently across every platform and format.
The results: From vision to industry authority
Today, Dypto Crypto is proof that strategic partnership can transform ambitious ideas into market-leading platforms. The platform offers comprehensive crypto education through multiple formats: detailed courses, regular newsletter content, community interaction, and viral social media education.
It continues growing, adding new educational content and expanding into emerging crypto trends while maintaining its beginner-friendly mission.
Most importantly, Dypto proved that building something meaningful takes time, consistency, and the right partnership. Peter provided the vision and industry expertise. Strategic partnership provided the systematic execution that turned possibilities into reality.
If you have an idea that could transform your industry but need strategic partnership to make it happen, let’s talk. We specialize in taking concepts from zero to market leadership through systematic execution and proven growth strategies.
Get started today. Schedule a free strategy call to discuss how we can help build your vision into a thriving business.
Client’s Testimonial
“Right from the start, Techtonic Marketing have engendered trust and exceeded my expectations. They have efficiently generated measurable outcomes for Dypto Crypto in terms of content quality and quantity and social media results. They have ensured excellent project planning and been highly adaptable to our needs. Their responsiveness and insightfulness are commendable.”
Peter Steiner
Co-founder, Dypto Crypto
5.0/5.0
