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why techtonic was founded

Founder Letter

CJ Miller

Founder & CEO, Techtonic Marketing

When I left my 9–5, it wasn’t because I wanted to slow down, it was because I wanted more. More opportunity. More impact. More freedom to build something on my terms.

The corporate world moved too slowly. Too much red tape. Too many meetings. Too many great ideas getting stuck in limbo. I wanted to build something that could move with urgency, where decisions turned into actions and actions turned into results. So I left, started freelancing, and eventually built Techtonic.

But very quickly, I realized that the businesses coming to me weren’t just looking for blogs or social media captions. They were looking for growth. They needed strategy. And most of all, they needed someone who could connect the dots between vision, content, and results.

What started as a solo freelance gig soon became Techtonic Marketing, a content-first agency built on clarity, speed, and execution. For years, we specialized in SEO and content marketing. And that foundation still runs deep in our DNA. But as our clients’ needs have evolved, so have we.

Today, Techtonic is growing into a full-spectrum marketing partner, offering services like fractional CMO consulting, conversion rate optimization (CRO), website development, and more. We’re building a company that meets you where you are, and helps take you where you want to go.

We’re not interested in fluff. We’re not chasing vanity metrics. And we’re definitely not here to slap a few AI-written blogs on your site and call it marketing. We built Techtonic with a bias for action, a respect for our clients’ trust, and a hunger to be the best. That means we:

  • Integrate with your team, not just deliver a file and disappear.
  • Move quickly. Then iterate smarter.
  • Stay curious. Stay ahead. Stay honest.

Our long-term vision? To become the go-to marketing partner for the web3 industry—and to help our clients become dominant forces in theirs. We’re not there yet. But every client we work with brings us closer. And if our values align, I’d love for you to be part of that journey.

What drives us

Our mission

To help innovative teams scale with clarity, speed, and confidence by embedding ourselves as a strategic partner committed to long-term success. We prioritize deep collaboration, precise execution, and high-ownership support. Our mission is to build systems that drive sustainable growth and help our clients reach the next stage of their evolution.

Why Techtonic marketing?

What we stand for

At Techtonic, our values are more than just words, they’re how we operate, how we hire, and how we deliver results. These principles guide every decision we make, from our internal culture to our client relationships.

Respect

We treat everyone with respect—team‑mate, partner, or client—and expect the same in return.

Customer‑Focused

We aren’t a third party, we aim to be an integral part of our client’s team.

Innovation / Being Ahead

Test, learn, deploy before rivals do.

Hungry for Achievement

Set bigger goals, then out‑execute them.

A Special Place

Build a team environment people brag about.

Bias for Action / Execute Relentlessly

Decide fast, ship fast, refine fast.

What we aim for

Our vision

To become the most trusted marketing partner in Web3 and a foundational growth engine for ambitious teams across the crypto and blockchain industry. Techtonic isn’t an agency. It’s a battle-tested company and a committed team with deep roots and high standards—built to operate like a core extension of the companies we serve, not a vendor you cycle through.

Meet the team

The Techtonic leadership team

Meet the crypto-native marketing team that delivers proven results for Web3 projects.

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CJ Miller

CEO

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Maddy Van

COO

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Zawad Iftikhar

CMO

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Kyle Odeen

Director of Business Development

300+

Trusted Companies

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