Over 81% of consumers say they need to trust a brand before making any purchase. This seems fair, especially in the high-stakes Web3 landscape, where skepticism and scams are frequent. One simple yet powerful way to showcase a brand’s credibility is by using “As Seen On” logos, a recognizable media badge that delivers validation from known outlets.
“As Seen On” logos serve as social proof for visitors, boosting a brand’s legitimacy, authority, and reliability. These trust signals have a significant impact on whether a potential investor clicks away or takes the next step in blockchain and crypto projects.
Understanding “As Seen On” Logos Featured Section
The “As Seen On” or “As Featured In” section is a strategic trust signal on websites that displays the logos of reputable media outlets, podcasts, industry publications, and TV programs where the brand has been featured.
It serves as social proof, leveraging the authority and recognition of third-party entities to vouch for a brand’s legitimacy and credibility. Its main purpose is to borrow a visitor’s trust in established entities (like TechCrunch, Forbes, or CoinDesk) and transfer it to the business displaying the logo.
The visual design of these website sections is important, just as the content and logos are arranged as a horizontal bar or a grid on the homepage. Designers match the logo sizing, use transparent PNGs, and ensure consistent aspect ratios to seamlessly integrate the website’s aesthetics while maximizing their impact as trust enhancers.
Why is This Section Important for Crypto & Web3 Businesses?
Using the “As Seen On” section helps your brand borrow credibility and utilize well-recognized logos as social proof to build user trust in the brand, just as it has in those specific outlets. It helps crypto startups with the following:
- Boosting User Confidence: When new users see recognized media logos, it removes their hesitation about potential risks.
- Improving Conversion Rates: Social proof elements, such as media mentions, increase conversion rates, especially in markets where even a small percentage of users is valuable and impactful.
- Attracting Investors: The techniques help boost the project’s visibility and traction, thereby improving its legitimacy, market presence, and stability, making it more attractive to venture capitalists and investors.
Methods to Secure “As Seen On” Mentions for Your Web3 Brand
An “As Seen On” section requires a strategic mix of investment, effort, and community building. While there is no single path, the best approach depends on your budget, goals, and resources. Given below are some ways to secure mentions for your Web3 brand.
1. Through Earned Media Coverage
Earned media is the golden standard for credibility. Earned media is unpaid coverage gained through legitimate PR efforts by leveraging compelling stories to journalists about your project, writing high-value guest posts on industry blogs to position yourself as a thought leader, and appearing on relevant podcasts to showcase your expertise.
2. Paid Media Placements
Sponsored advertorials or articles allow quick logo placement but under strict transparency requirements. Note that a major publication may feature your brand, but for significant fees to boost credibility.
3. Using Partnerships and Collaborations
Collaborating with trusted partners, such as known influencers, DAOs, or reputable projects, can generate powerful co-branded exposure and organic mentions.
4. Through Press Release Distribution
A press release is a scalable method to share news with media outlets. While not every press release may receive direct coverage, distribution ensures the story appears across multiple websites. Note that blockchain-focused newswires (Chainwire, AccessWire, or IssueWire) target crypto journalists and investors.
5. Organic Mentions
Focus on creating organic content that naturally attracts investor attention. This can be done by publishing innovative research, detailed case studies, or useful Twitter threads. By consistently providing the community with information, you become a go-to source and will receive organic mentions from bloggers and journalists.
6. Awards & Recognitions
Awards and recognitions are an effective way to establish authoritative credibility, especially in competitions and listings such as CoinDesk’s Most Influential in Crypto or Blockchain Innovation Awards.
7. HARO Still Works Great
Help a Reporter Out (HARO) is an effective tool for securing earned media by connecting journalists with expert sources. Sign up as a source and receive daily emails with queries from reporters. When you spot a blockchain, crypto, or your niche queries, send them a brief, insightful response. If your response is valuable to the query, the reporter will feature your quote and the brand’s name in their article.
Where to Add on “As Seen On” or “As Featured On” Section on Your Website?
The “As Seen On” or “As Featured On” section should be visible on the homepage, landing pages, press or media pages, or the footer, so visitors notice it early.
The best placement is above the fold on your homepage, providing immediate credibility to new visitors. You can maximize the effect by integrating it into high-intent pages, such as product, pricing, sign-up, or checkout pages. Placing these logos on the website footer offers a site-wide trust signal.
In terms of design, keep it simple and professional. Use a high-resolution monochrome logo in a unified color scheme to create a non-distracting block that complements the website’s aesthetics. Link each logo directly to the source article, as this allows users to instantly verify the feature’s authenticity.
Can’t I Just Fake These Mentions?
No, copying or faking logos from well-known outlets may seem like a shortcut to credibility, but it can lead to legal issues such as trademark infringement and false advertising claims. Experienced investors and users click logos to verify coverage, and if there is no valuable resource, your brand’s integrity comes into question.
Apart from this, it can cause serious damage to your reputation, especially in the Web3 space, which thrives on transparency and trust. You will permanently lose credibility with users, partners, and the community.
Get Featured on Large Websites to Improve Your Credibility With Techtonic
Building credibility in Web3 requires a strategic approach and effective connections. Techtonic Marketing specializes in helping blockchain and crypto brands earn genuine media coverage on high-authority websites.
The team at TMCO crafts compelling narratives and pitches to a wide network of journalists and editors at leading outlets on your behalf, providing the undeniable social proof your brand needs to build trust, attract users, and investors.
If you’re ready to build a marketing strategy that delivers real growth, schedule a free consultation with our experts today to learn how the Techtonic Marketing team will help you succeed in achieving your growth targets.
Frequently Asked Questions
“As Seen On” logos actually improve conversions?
Yes, this can improve conversions when based on real coverage, as it acts as social proof and boosts trust.
Can startups with no funding still get featured?
Yes, startups can get featured through organic content by leveraging leadership, HARO pitches, or guest contributions.
What’s the difference between “As Seen On” and “As Featured In”
Both of these phrases are interchangeable in the market; however, “As Seen On” implies a direct appearance, such as on a TV show or website, whereas “As Featured In” refers to media where the brand is mentioned, including magazines, books, or blogs.
Will investors actually care about ‘As Seen On’ logos?
Yes, investors view media validation as a key indicator of visibility, credibility, and market traction.
Apart from my website, where else can I use these mentions (logos)?
You can use them in email headers, social media profiles, ad creatives, newsletters, and even product packaging or trade show booths.
