Did you know that affiliate marketing is expected to surpass $18.5 billion in global spending by 2024, and this number is only expected to increase? This reading highlights the growing adoption and success of affiliate programs, which are increasingly winning over brands frustrated with inefficient ad spending.
Many Web3 and blockchain companies partner with crypto affiliate marketing agencies to offer ready-made affiliate networks, influencer connections, advanced tracking and analytics systems, as well as compliance and fraud prevention capabilities.
Role of Crypto Affiliate Marketing Agencies
Crypto affiliate marketing agencies serve as growth partners for crypto and Web3 projects. These agencies manage every stage of the affiliate program, including program setup and designing commission structures, dashboards, and compliance-friendly systems to meet the project’s requirements. Once the project’s foundation is laid, the next phase involves affiliate recruitment by tapping into the network of influencers, publishers, and KOLs to build credibility and ensure the campaign reaches the right audiences.
Apart from the setup, the agencies handle campaign management to coordinate creatives, optimize offers, and monitor performance to maximize ROI. These agencies deploy tracking tools and analytics platforms to ensure conversions are accurately attributed and budgets are spent effectively. The key factors of these agencies include fraud prevention, where they protect against common risks in the crypto industry, such as fake leads, bot traffic, and dishonest affiliates.
Crypto Affiliate Agencies vs. Affiliate Networks: Key Differences
Affiliate marketing has two common growth paths in the Web3 space: crypto affiliate marketing agencies and affiliate networks.
Crypto affiliate marketing agencies act as full-service partners, designing programs, defining commission structures, recruiting affiliates, tracking performance, and managing ongoing campaigns. Many agencies also provide compliance checks, fraud prevention, and creative support, ensuring brand messaging stays consistent and regulations are met. These agencies are perfect for startups or projects that require a guided approach. Simply put, agencies are responsible for strategy, recruitment, management, and compliance.
Affiliate networks, in contrast, function like marketplaces, providing access to a large pool of affiliates and publishers. Networks are typically self-serve platforms with less personalized support, making them more suitable for businesses with in-house marketing teams that can handle campaign execution. In simple words, networks handle affiliate access + self-serve tools.
Top 7 Crypto Affiliate Marketing Agencies in 2025
While it is understood that not all agencies are equal, the ones listed below stand out due to their proven results, deep influencer and investor networks, specialized technology stacks, and compliance-friendly strategies.
1. TokenMinds
TokenMinds is a Singapore-based Web3 agency that advises, supports, and promotes token launches. Ever since its founding in 2017, it has worked to promote crypto projects through influencer outreach, PR, community building, tokenomics structuring, whitepaper drafting, and full-stack launch support.
TokenMinds acts as an “end-to-end” partner, where they not only execute performance campaigns but also provide strategy, advisory, and technical support.
Other crypto marketing services provided by TokenMinds are:
- NFT marketing and promotion
- PR, media outreach, and earned media
- Token sale support, fundraising advisory, and tokenomics consulting
- Blockchain development and technical support
2. Coinbound
Coinbound is a US-based crypto and Web3 marketing agency that specializes in influencer marketing, social media growth, PR, and tokenomics. They have delivered over 1,250 successful campaigns and served over 800 clients.
Coinbound has the largest crypto influencer networks and uses data from past campaigns to optimize affiliate/influencer deals.
Other crypto marketing services provided by Coinbound include:
- PR and media placement in top crypto and mainstream outlets
- Community management
- Tokenomics and advisory
- Web3 lead generation and outbound campaigns
- Social media strategy, content designing, and branding
3. Crowdcreate
Crowdcreate is a California-based agency highly active in the NFT, crypto, and tech sectors. Founded in 2014, it is known to be a full-stack agency built on a proprietary investor and influencer network, and claims to have served many clients globally. The agency focuses on blending marketing with investor outreach to bridge growth campaigns with capital raises.
Other crypto marketing services include:
- PR and media outreach
- Influencer, YouTube, podcast sponsorships
- Community building
- Web and UX design, content creation, and CRO
- Investor relations or token sale support
4. NinjaPromo
NinjaPromo is a New York-based influencer and digital marketing agency founded in 2017. The agency specializes in storytelling, content creation, video production, and social media management. They promote DeFi, NFT, and blockchain projects through multi-channel campaigns, including influencer coordination.
NinjaPromo is often cited as a notable Web3 agency for its strong work in influencer campaigns.
Other crypto marketing services of the agency include:
- Video content development and distribution
- Social media management, content creation, branding, and creative direction
- Community marketing and outreach
- PR or media placement
5. Blockchain App Factory
Blockchain App Factory is a Chennai-based hybrid blockchain development and marketing firm founded in 2017. Their marketing services include crypto marketing, token listings, content creation, PR, SEO, influencer services, and community management. The agency collaborates with clients to establish their credibility in technical marketing.
The following are other crypto marketing services offered by Blockchain App Factory:
- Token listing and exchange promotion
- Paid crypto ads
- Airdrops and token distribution
- Reputation management, whitepaper drafting, and project branding
6. Flexe.io
Flexe.io is a Dubai-based Web3 marketing and PR agency that has worked with over 700 clients since 2018, securing 5,308 influencer access points and more than 300 media partnerships. Their services include influencer campaigns, PR, content creation, listing, shilling, SEO, community operations, and packaging.
Their other crypto marketing services include the following:
- Telegram and Discord growth and management
- Press release, media outreach, thought leadership promotion
- Influencer campaigns
- Listing outreach, shilling, and content packages
- SEO and content creation
7. Single Grain
Single Grain is a Los Angeles-based remote traditional digital marketing agency that manages paid crypto ads, SEO, content creation, influencer campaigns, CRO, and more. The agency offers the following other crypto marketing services:
- Community engagement and trust building
- Influencer/KOL campaigns
- SEO and content marketing
- Paid media and optimized crypto product launches
How Can Your Crypto Project Benefit from Affiliate Marketing?
Affiliate marketing is an effective growth strategy for crypto and Web3 businesses. One of its major perks is its performance-driven nature, which allows spending on affiliates to yield measurable deliverables rather than spending on ads with uncertain returns. This ensures a strong ROI and budget-friendly strategies for startups.
Another perk is global reach, which leverages affiliates worldwide to promote platforms across different regions and languages. Web3 businesses can enter new markets without building local teams from scratch.
Affiliate partnerships also bring credibility and trust, especially in a skeptical market. This is done through recommendations from influencers, bloggers, and community leaders. This is similar to NFT projects relying on affiliates and KOLs to drive hype, and exchanges partnering with affiliates to rapidly expand their user base.
Affiliate marketing helps projects scale faster, reduce acquisition cost, and build lasting trust. It works best for Crypto exchanges and trading platforms, DeFi platforms, NFT marketplaces and projects, wallet providers and security tools, as well as GameFi and Metaverse projects.
Top Crypto Affiliate Marketing Programs for Inspiration
Below are five standout crypto affiliate programs worth studying due to their high payouts, trusted brands, influencer-friendly terms, and wide global reach.
- Binance Affiliate Program: Binance is a globally recognized affiliate program that pays 40%-50% of trading fees for users referred through your link. Binance’s brand strength helps drive quick conversions, and performance bonuses further incentivize top affiliates.
- Coinbase Affiliate Program: Ideal for beginners in the crypto space. It helps affiliates earn 50% of trading fees for the first three months. Owing to Coinbase’s trustworthy, beginner-friendly nature, its conversion rates are solid even in lower-intent traffic regions.
- OKX Affiliate Program: Formerly known as OKEx, it is a major spot exchange. Its affiliate program pays up to 50% of trading fees based on the affiliate level. The biggest perk of this program is its lifetime commissions.
- Kraken Affiliate Program: The Kraken crypto exchange is well-known in the cryptocurrency space for its security and regulatory compliance. It helps affiliates earn around 20% of trading fees for referrals.
- MEXC Affiliate Program: The global crypto exchange MEXC has an affiliate program based on trading volume referrals. It helps affiliates earn a revenue share on trading fees, depending on the affiliate level and promotion.
Summing Things Up
With crypto affiliate programs, brands gain measurable user growth, expanded global reach, and increased credibility, and influencers and affiliates earn performance-based rewards. When these programs are structured correctly, they become cost-effective and scalable solutions in the Web3 space.
However, success comes from running it strategically, and this is where the right marketing partner comes in. Agencies help projects in affiliate recruitment, campaign setup, tracking, fraud prevention, and ROI optimization. So, instead of chasing temporary short-term hype, they focus on building trust, authority, and long-term narratives to promote brands as leaders.
Partners like Techtonic Marketing, focus on building sustainable authority campaigns with a framework built on Technology + Trust + Narrative, so your brand won’t just quickly scale but sustain its presence in a highly competitive space.
Frequently Asked Questions
What incentives can I offer to crypto affiliates?
Apart from standard CPA commissions, you can offer recurring common incentives, such as revenue share, high-value bonuses, exclusive access to token sales, or NFTs as performance rewards.
What problems do crypto affiliate agencies solve for Web3 startups?
Crypto affiliate agencies save time by handling recruitment, compliance, fraud prevention, and campaign optimization, helping startups scale quickly without heavy overhead.
Do these agencies offer influencer and affiliate recruitment too?
Yes, most agencies recruit affiliates and influencers to ensure projects remain connected with trusted voices in the crypto space.
