10 Best DeFi Marketing Agencies for Your Project’s Growth in 2025 and Beyond

DeFi is gaining fandom with each passing day. Just by mid-2025, the exact number of DeFi wallets globally hit 14.2 million with $48 billion weekly transaction volumes. Moreover, the total value locked (TVL) is expected to surge to $45.56 billion by 2025, representing a substantial increase from 2024.

This fast evolution can cost you time, money, and momentum if you try to move alone. That is why choosing the right DeFi marketing agency is important to build brand awareness and understand tokenomics, security, community trust, regulatory compliance, and the key difference between hype and sustainable growth.

1. Techtonic Marketing

Founded in 2020 in Green Bay, Wisconsin, Techtonic Marketing specializes in providing marketing solutions for crypto, DeFi, and Web3 projects. The crypto-native team has experience in the Web3 space since 2017, and they aim to go beyond traditional marketing to build trust and authority within the blockchain community. Their key marketing strategy, “Techtonic Flywheel”, revolves around technology, trust, and narrative to deliver results.

Strengths: Content-first marketing and SEO, Community Building and Social Media, Influencer Network and PR, and other services like copywriting, content creation, paid ads, branding, UI/UX design, AI marketing agents, CRO, and fractional CMO consulting. 

It’s fair to say Techtonic Marketing has a strong ability to scale organic traffic over time using SEO it is focused on building initial brand awareness and hype via content pillars and keyword targeting, and strategic planning and execution balance.

Best Suited For: Techtonic Marketing is ideal for business and projects within the Web3 and DeFi space. Their ideal clients are crypto exchanges, wallets, Layer-1 protocols, blockchain infrastructure providers, and other blockchain-native service companies.

Case Studies

1. Professional Crypto Recovery (PCR) struggled with reaching clients, but partnering with Techtonic Marketing increased leads by 7900%, search impressions by 6650%, and click-through rates by 2300%. This was achieved by developing comprehensive SEO strategies, building high-quality backlinks, and fine-tuning the site structure while maintaining a steady flow of resources that Google favors.
2. Soba had an authority ranking of 20, with no organic search traffic or conversions. Techtonics converted the website from under 10 clicks/day to 200 clicks/day on average while increasing its authority to 30. This was done by using relatively competitive keywords to grab traffic early on, then the focus shifted to creating quality content that was ideal for the target audience. This helped organically build a healthy backlink profile for the website.

Testimonials

Julia Burlingham, CEO and Professional Crypto Recover

“I plan to continue working with Techtonic Marketing forever, for SEO, you always need to be creating new content. I think if we stopped writing articles and paying attention to the marketing aspect, my traffic would decline instead of the steady rise that is happening now.”

Peter Steiner, Co-founder, Dypto Crypto

“Right from the start, Techtonic Marketing has engendered trust and exceeded my expectations. They have efficiently generated measurable outcomes for Dypto Crypto in terms of content quality and quantity, and social media results. They have ensured excellent project planning and have been highly adaptable to our needs. Their responsiveness and insightfulness are commendable.”

2. Tokenminds

Founded in 2016, Singapore, TokenMinds is a Web3 and AI agency that offers a 360-degree service for blockchain, gaming, and iGaming projects. These services include development, marketing, and consulting to help projects launch, engage target users, and scale. One of the biggest advantages of this agency is the “White Glove” tailored solutions for each client.

Strengths: Comprehensive solutions including development, marketing, and consulting, customized solutions with “White Glove” service model, industry experience, and offer products like TMX Tokenize (for token incentives), TMX TGE (for token sale platform), TMX AI (for business automation in game), and TMX Tournament (for esports competitions).

TokenMind’s key services include crafting narratives and securing influencer partnerships, building and engaging communities, and smart contract development.

Best Suited For: Best for Web3, gaming, and iGaming businesses. TokenMind offers services and products specifically tailored for project launches and user engagement, to scale in DeFi, gaming, and related token-based industries.

Case Studies 

1. Infanity struggled with finding a development solution, the right marketing strategy, creating their own marketplace, targeting the right audience, and tailoring smart contracts to their needs and utility. TokenMinds took over content creation and graphic design to drive user engagement across channels and strengthen brand presence. This plan included community setup, social media growth, driving NFT sales, increasing website traffic, and developing a smart contract.
2. Genoskishi had no outreach, no community growth, and weak community engagement. TokenMinds focused on creating the right content and promoting influencers to strengthen social media growth. This increased their sales on Trustpad to $200,000. They also gained 65,000+ participants and earned over $200 million in TVL.

Testimonials

OnPlanet

“Big thank you to our PR partners @token_minds! An amazing job utilizing digital & print media & top influencers – to broadcast the #onPlanet brand & ideas across all crypto outlets & platforms.”

Arthur Capital

Thank you to everyone who participated in our AMA! It was a fantastic opportunity to connect and share about the project. Thanks to the organizers, @cryptohorses_gl and also a special thanks,  @tokenminds_co

3. Coinbound

Coinbound, based in New York, has been in the market since 2018. Since then, it has gained over six years of experience and secured more than 800 clients in the Web3 and crypto landscape. This crypto marketing agency specializes in helping blockchain-related businesses secure growth using its various marketing techniques.

Strengths: Influencer network, PR, community building, and SEO. With over 600 influencers, Coinbound has a proven track record of success in influencer-led campaigns, high growth in community engagement, and a history of clients securing high ROI and good responsiveness.

Best Suited For: Coinbound is ideal for different Web3 businesses, including meme coins, NFT projects, and DeFi businesses. The agency focuses on “DeFi Marketing Agency” services and has a proven record of helping build communities for DeFi projects. 

Case Studies

1. Gala aimed to secure top organic coverage, and Coinbound used an integrated PR partnership to deeply integrate the internal teams to align media outreach efforts with industry trends and requirement, along with strategic PR planning for high-profile NFT and entertainment launches to target media outreach and maximize cross-industry exposure, and lastly large-scale crypto and entertainment PR outreach to maintain the momentum and keep Gala consistently in the news. This secured over 200 earned media placements and millions in NFT sales. Gala dominated the industry conversation with increased brand recognition. Lastly, the PR momentum was sustained for future growth.
2. Zivoe struggled with building awareness for a complex product in a crowded market. This challenge was resolved by driving growth through multi-channel campaigns using high-level strategy, fractional CMO services, PPC, influencer marketing, and earned media. This resulted in surpassing the $6M fundraising goal by over $2M, it earned over 125 media features in high-traffic publications, the PPC campaigns averages approx $7.50 per lead across Meta and X, and Zivoe generated over 4.3 million views and 28K+ social media engagements.

Testimonials

Jenny Silver, CMO, Permission.io

“Coinbound has been a great resource for helping us grow our social media apparatus. They are experts at helping crypto companies elevate their presence in various channels while creating more meaningful engagement. We really enjoyed working with Coinbound and definitely recommend them.”

Shannon Williams, CEO, Acorn Labs

“6 months later I’m lookin at [Coinbound] saying this is one of the most valuable things in my marketing portfolio… We saw consistently the lowest cost per registration of any channel… we were very impressed with the long-term impact of the influencer program.”

4. ICODA

ICODA is a crypto marketing agency founded in 2017 in Poland. It uses a data-driven approach to provide marketing services and create products for the crypto and blockchain sectors. The agency offers comprehensive packages for services like influencer marketing, traffic generation, design, and content creation. The agency has over 14 years of marketing experience and has secured over 500 clients. 

Strengths: SEO, community building, influencer network, PR. ICODA specializes in strong content/storytelling with enhanced visibility and awareness.

Best Suited For: ICODA is best-suited for a wide range of crypto and blockchain projects, whether startups or established brands. The agency specializes in promoting crypto ventures across different niches, including DeFi, NFTs, GameFi, ICO projects, and crypto exchanges, making them their ideal clients.

Case Studies

1. 1win was looking to expand its organic reach and build authority in competitive search markets, and ICODA took on the challenge through its detailed approach. First, they focused on SEO-optimized content targeting, then published articles on high-authority media outlets. As the content was structured for Google’s top stories carousel, it earned placement in top stories and AI overviews. It was ranked for high-intent crypto casino queries in India and Malaysia with zero ad spend.
2. GUNZ needed maximum visibility and trust across retail traders, institutional investors, and crypto-native users. ICODA implemented a multi-channel advertising strategy, focusing on high-traffic, high-trust regions, with special attention to the local market. This resulted in over 56M global impressions, 1M+ clicks, 1.9%+ CTR, and tier-1 coverage.

Testimonials

Vid David Michelic

“ICODA team has a very professional approach, and they always find solutions for every given problem. They are responsive, loyal, and always trying to help.”

Valerii Brizhatiuk, Chief Product Officer, Co-founder, Swisstronik

“Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only a good impression.”

5. NinjaPromo

Founded in 2017 in the US, NinjaPromo is a full-service digital marketing agency that specializes in helping brands, including those in the crypto, blockchain, and DeFi industries. The agency operates on a subscription-based “Marketing-as-a-Service” model with a team of experts.

Strengths: Comprehensive service offering SEO, community building, influencer marketing, PR, content marketing, and paid ads, with industry expertise and flexible model. NinjaPromo holds expertise in designing, branding, and campaign execution along with global reach.

Best Suited For: The agency is best suited for various DeFi businesses, including new and early-stage projects, DeFi platforms and protocols, businesses that require scalable growth, projects with specific marketing needs, and projects focused on community building.

Case Studies

1. The Betmode team had no established user base, proven traffic sources, or influencer partnerships. This is where NinjaPromo took over the situation with influencer marketing and social media services. The results were boosted by 517,507 views, 7,701 likes, 2,530 reposts, 2,342 comments, and a 2% increase in engagement rate.
2. Zoomex had issues with consistent organic traffic, and its articles didn’t meet basic SEO standards and real search intent. This is where NinjaPromo redesigned the content strategy and developed an SEO strategy to kickstart organic growth. The results showed >85% uniqueness with 30 articles in just 2 months.

Testimonials

Asset Operations Management Platform

“Their ability to combine paid advertising and SEO under one strategy is valuable.”

Gaming Company

“They understood our niche quickly and matched us with influencers who could talk about our product naturally.”

6. MarketAcross

MarketAcross is a PR and marketing agency with expertise in the crypto and Web3 sectors. Founded in Israel in 2012, the agency provides end-to-end marketing solutions, focusing on strategic storytelling and result-driven growth campaigns. MarketAcross has worked with major blockchain companies like Polkadot, Solana, Binance, Polygon, and Cardano.

Strengths: PR and media outreach, advisory, and SEO. With strong connections to crypto media outlets, MarketAcross can secure features, interviews, and other media coverage to establish media-led awareness.

Best Suited For: Based on the company’s overview and strengths, the agency works best for a wide range of blockchain and Web3 companies.

Case Studies

1. Polygon wanted help with brand awareness during launch, and the main challenge was communicating to journalists and bloggers. MarketAcross was able to secure more than 25 mentions for Polygon in a month, which resulted in more than 50% of all tokens being staked by holders in the first month. 
2. SIMPLEX struggled with a lack of general PR coverage, no industry media connections, no previous PR work, and no PR for newly won business development deals and contracts. MarketAcross helped achieve 100% more PR coverage and media mentions since the start, improved Google search results, and gained a higher-quality SERP appearance.

Testimonials

Meghan Gardler, Director of Growth Marketing, Avalanche

“I’ve had the pleasure of working with MarketAcross for years across multiple Web3 companies, and they’ve consistently been an exceptional partner. Their deep understanding of the blockchain space, strategic media outreach, and ability to drive high-impact coverage make them stand out in the industry. Whether it’s securing Tier 1 press, crafting compelling narratives, or executing full-scale campaigns, their team delivers results with precision and professionalism. MarketAcross has been instrumental in amplifying our most important launches.”

Sandeep Nailwal, Co-founder and COO, Polygon

“The MarketAcross team has been an important part of Polygon’s success for several years now. They are always there to help, frame all of our ‘tech talk’ into stories, and their contacts in the space seem endless.”

7. RZLT

Founded in 2019, RZLT is a leading AI-native Web3 marketing and growth agency based in Croatia. It aids in blockchain protocols, DeFi applications, NFT platforms, and Web3 startups. The agency has a proven track record of working with over 100 projects and prominent names, including Polkadot, NEAR, and EESEE. It uses AI frameworks, ML models, and advanced data analytics to create performance-driven campaigns, which earned the agency over 200 million impressions and $100 million in TVL for its clients.

Strengths: SEO, community building, influencer network, PR, and other services like content marketing, paid media, growth hacking, conversion optimization, market research, and go-to-market strategies.

Best Suited For: RZLT best suits Web3 projects and startups, including blockchain protocols, DeFi applications, and NFT platforms.

Case Studies

1. Calimero Network aimed to build conversion funnels to drive the key actions, such as joining the newsletter and downloading the SDK, while targeting Web2 and Web3 developers. So, to maximize the exposure and onboard new users, RZLT introduced “Privacy Checker” that performed privacy checks on smart contracts or GitHub repositories. These targeted activations helped Calimero Network achieve 1,600 SDK downloads, over 500,000 organic social media impressions, and 6,000 newsletter subscribers. 
2. The NEAR Balkans struggled to build a thriving regional ecosystem by educating, empowering, and engaging local entrepreneurs and developers. To address this challenge, RZLT crafted a detailed go-to-market strategy that significantly increased the number of weekly active wallets in the market by 30% and established a local language academy with certification. 

Testimonials

Vova Sadkov, CEO and Co-founder, EESEE

“The RZLT team skillfully handles the complexities of the decentralized world, drives impactful content, and provide valuable advice/connections across the space, adding real worth to any project in this field.”

Ivan Piton, Head of BD, Biconomy

“We have been working closely with RZLT for some time, and their expertise has provided us with invaluable insights and impactful growth marketing efforts. Through our collaboration, we have successfully executed various strategic campaigns. RZLT seamlessly combines Growth and Marketing with native Web3 narratives.”

8. Omni Agency

Omni is a Canadian-based Web3 and crypto marketing agency with a team of experts having 40 years of collective experience in the digital marketing industry. Omni’s main focus is on token sales and community growth to build a foundation for Web3 projects. Moreover, it offers comprehensive digital marketing solutions to help businesses capture their target audience and effectively dominate the digital landscape.

Strengths: Community building and management, social media marketing, PPC, SEO, influencer marketing, PR, branding and design, guerrilla marketing, website and development.

Best Suited For: The agency is best suited for blockchain projects, Web3 projects, and DeFi brands to expand their community and boost their engagement, convert community members into customers, execute successful go-to-market strategies, increase brand awareness, and generate hype to drive token purchases.

Case Studies

1. PiP World faced the challenge of growing its community while maintaining high engagement levels, building strong social proof, and securing a listing on Tier 1 exchanges. To address this, Omni launched the Gold Rush Telegram clicker game to acquire new community members and investors. This resulted in over 510K new gaming users, 380K community growth, and a token go-to-market strategy in flight. 
2. Nitrodome lacked social traction due to a fresh community and low social credibility. Omni employed multifaceted approaches to address social credibility and traction, including paid media, web3 questing campaigns, and a comprehensive marketing strategy, which resulted in 42,000 new Telegram members, 37,800 X followers, 19.66% engagement rates, and 10 million impressions.

Testimonials

James A, Associate Partner, Financial Service Company

“They guide us throughout the project and provide honest recommendations that add great value.”

Sarfaraaz Kara, CEO and Founder, Digital Dash

“Omni has an amazing collaboration portal that allows us to work in real-time with their team and the clients.”

9. FiNPR

FINPR is a Dubai-based crypto PR and marketing agency that has been operating since 2017. The agency holds expertise in services for Web3: blockchain, NFT, DeFi, Metaverse, and fintech companies. The agency has worked with over 600 clients globally, including notable names such as Polkadot and AscendEX. 

Strengths: SEO, community building, influencer network, and PR.

Best Suited For: FINPR is an ideal choice for businesses within the DeFi, Web3, blockchain, and Metaverse space. General fintech companies can also cater to services provided by FINPR.

Case Studies

1. $PEEP came to FINPR to run a high-frequency, multi-platform campaign to scale awareness and grow the community. The agency deployed a network-driven campaign using a distributed team of contributors to execute over 2,000 posts across the leading platforms. The results showed a +6,550% increase in Telegram followers and over 1,352% X followers.
2. YieldNest aimed to increase brand awareness and engagement. FINPR took over the challenge by using crypto communities, influencers, and social media platforms to promote YieldNest and drive interest. Moreover, the agency help secure placement in top-tier crypto media outlets, which resulted in increased brand awareness with over 10,000 followers on X and enhanced credibility with over 1 million impressions.

Testimonials

S.M. Raza Hussain, Marketing Lead, Medieval Empires

“Working with FINPR for our Press Release dissemination, media buying, and influencer campaigns in MENA region has been a breeze. The team is quick, responsive, and flexible to work with, which makes for a productive collaboration. Much recommended!”

Vedran Vukman, CEO of Revuto

“We asked FINPR to cover our seed round for equity by pushing announcements toward the most popular crypto and non-crypto media. We were short on time, but the agency was very responsive and managed to publish everything we agreed upon in just a few days.”

10. Coinband

Founded in 2022, Coinband is a full-service crypto and Web3 marketing agency that focuses on growth marketing and promoting crypto, NFT, and Web3 projects.

Strengths:  Comprehensive services including SEO, PPC, SMM, community management, PR, influencer marketing, website development, and branding. The agency has an influencer network of over 1000 verified crypto influencers, vibrant communities on Telegram and Discord, a proven track record of successful campaigns, and deep industry expertise.

Best Suited For: Coinband is ideal for various DeFi-related businesses and projects owing to its DeFi marketing, ICO, IDO, and IEO marketing expertise. Moreover, it is also recommended for crypto exchanges, wallets, GameFi projects, and companies looking for a full-service partner.

Case Studies

1. PUML Better Health aimed to attract 20,000 community members, increase brand awareness, and attract new users to the game. Coinband used its influencer marketing, community management, and SMM to deliver +900 game users and over 28,000 community members.
2. Rolaz Gold required +800 token holders and +2,000 community members. Coinband used content marketing, influencer marketing, PR, and conducted a trade competition to result in +814 token holders and +2,350 community members.

Testimonials

James O Connor, CEO at Vabble

“Worked with the Coinband team on promotion through PR. Loved their understanding of the project’s business goals.”

Phoebe L., DeFi Marketing and Operations

“Coinband is an agency that can produce tangible results in a short time.”

What Questions Should You Ask Before Partnering Up With a DeFi Marketing Agency?

Choosing potential marketing agencies for DeFi is important to a successful partnership. Use the given checklist to ensure you get the right fit:

1. Goals and Strategy: The agency should not use one strategy for every client; instead, it should devise a strategy based on DeFi specifics (liquidity, yield, security, and governance). Make sure to ask the targeted agency the following about their

• Growth objectives for your project.
• Proposed strategy in terms of targeted Channels, messaging strategy, and tactics.
• Tailored strategies for different project stages.

2. Experience and Case Studies: It’s best to look for experience with measurable results so you can know how they have handled setbacks. For this, you can ask about

• DeFi or Web3 clients, they have worked with to read the case studies with metrics.
• Completed projects similar to yours.
• Failures they have had and their learning from them.

3. Services and Capabilities: Ensure the agency has complete capabilities and can manage gaps well. Use tools for transparency, measurement, and team expertise. For this part, keep the following key points in mind.

• Does the agency use in-house services or outsource
• Which tools, platforms, and technologies are used
• Team size and expertise in DeFi and Web3

4. Transparency and Communication: The chosen agency must have transparent access to metrics and reports to measure its success rate. Moreover, it should be clear about its responsibilities and decision-making. You can be certain about this part by asking them the following:

• What will be the report’s progress, how frequently will it be updated, and what metric will be used?
• Who will be the point of contact, and how responsive will they be?
• How are decisions made, and will they keep you involved?

5. Pricing and Contract Terms: Pricing can cause problems, so be sure what you pay for. Keep the following questions on your checklist always:

• What is the pricing model?
• Which services are included in the quoted price? Is there any extra or hidden cost?
• What are contract length, termination clauses, and deliverables?
• What minimum budget is needed for good performance?

6. KPI Clarity and Measurement: Remember that the main goal isn’t just awareness but measurable outcomes. For this, keep the following indicators in mind:

• What KPIs will you track, and how will they align with goals?
• State realistic benchmark metrics vs goals.
• When is the result expected per channel?
• How is conversion/growth attributed to multiple touchpoints?

7. Risk, Compliance, and Fit: DeFi projects often face legal and reputational risks, so you will need an agency that doesn’t ignore them. Note to ask the following questions to the chosen agency:

• What is their experience with regulatory or compliance issues in your target market?
• Do they provide ongoing support post-launch, such as community retention or liquidity maintenance?
• How well do they understand your project’s technology, security, audits, or tokenomics?

Top Services Offered by DeFi Marketing Agency

Leading DeFi marketing agency typically offers a suite of specialized services like:

1. Public Relations: Securing coverage on leading crypto and financial media to establish credibility and awareness through press releases, thought leadership articles, and announcements, thereby building trust and visibility.
2. SEO: Optimizing websites and content to rank higher in search engines and attract organic users.
3. Influencer and KOL Marketing: Partnering up with crypto influencers, analysts, and YouTubers to create authentic reviews, AMAs, and endorsements to promote your project while driving awareness and adoption.
4. Community Building and Management: Growing and engaging communities on platforms such as X (formerly Twitter), Discord, Telegram, and Reddit. Moreover, running events, AMAs, and giveaways to boost engagement and retention.
5. Content Marketing: Creating high-quality content that educates the audience about your protocol and establishes thought leadership.
6. Paid Ads: Running targeted ad campaigns across Google, X (Twitter), Telegram, Reddig, Coinzilla, and niche crypto networks to generate qualified traffic.
7. Launch Marketing and IDO/ICO Support: Developing and executing a go-to-market strategy for token launch, including pre-launch hype, whitelist management, and post-launch support.
8. Exchange Listings: Helping with the application and marketing process for getting listed on CEX and DEX exchanges.
9. Analytics and KPI Tracking: Using dashboards and analytics tools to measure campaign reach, conversion, and ROI across all channels.

Still Confused Which DeFi Marketing Agency You Should Go With? Let’s Talk!

If you’re still not sure about choosing a marketing agency, then it’s alright because DeFi is a complex space, especially with the high stakes and many agencies in the market. However, the most important things are proven records, clear ROI, strategic alignment, and having a partner who understands regulatory compliance. This is where Techtonic Marketing comes in to check all the boxes.

What sets Techtonics apart from the others is its full-stack, Web3 and crypto approach to align strategy with execution. The results are clearly seen with Soba.xyz, a website with 10 clicks per day which we grew to ~200 per day, all while raising its authority. All this without heavily depending on backlinking campaigns.

If your goals is more than just noise, say you want TVL, active users, inbound interest, or genuine community growth all under a team holding deep market expertise, then book your strategy call with Techtonic Marketing today.

Frequently Asked Questions

Q: How is DeFi marketing different from general crypto marketing?
DeFi marketing explains complex financial features, such as staking, lending, and liquidity, and focuses on building user trust through thorough audits and education. All this is done while following regulatory compliance. General crypto marketing, on the other hand, is broader and less technical.

Q: What are red flags to avoid when hiring a DeFi marketing agency?
Major red flags include a lack of proven record, hidden prices, insufficient verified case studies or client testimonials, fake followers/bots/engagement farms, unclear reporting practices, and a limited understanding of tokenomics.

Q: How much does it cost to hire a DeFi marketing agency?
The cost of hiring a DeFi marketing agency varies. It can start around $15,000 and go higher for larger campaigns, depending on community work, PR, paid ads, or influencers.

Q: Can I hire a DeFi marketing agency just for launch or short-term goals?
Yes, you can hire an agency for launch or short-term goals, as many offer such project-based packages. 

Q: What KPIs should I track to measure DeFi marketing success?
Key metrics include: TVL, active wallets, transaction volume, customer acquisition cost (CAC), earned media value from PR placements, community growth rate, and website traffic.