Did you know that the global Security Token Offering (STO) market is expected to reach $6.66 billion by the end of 2025, underlining strong institutional interest and regulatory momentum?
Unlike earlier waves of ICOs, IDOs, or IEOs, STOs are built on asset backing, legal compliance, and long-term investor trust, thereby bridging the gap between traditional finance and tokenization. This makes STO a fast-growing, robust model for regulated, blockchain-based capital raisers.
Why Work with an STO Marketing Agency?
Unlike traditional crypto promotions that focus on hype and token visibility, STO marketing demands compliance, precision, and credibility. An experienced STO marketing agency understands the legal constraints and ensures that every message, platform, and outreach must align with strict AML, KYC, and investor protection laws.
Beyond compliance, note that STO audiences include serious investors, institutions, and regulated financial players, which requires high credibility, authority, and media validation. So, you can’t simply rely on social buzz; instead, you will need placements in trusted financial outlets, thoughtful thought-leadership content, and an investor-grade narrative that builds trust, which top STO marketing agencies emphasize.
Lastly, the global scale and complexity of STOs make domain experience indispensable. A specialized agency brings established networks, multilingual reach, and institutional PR relationships. They help avoid common pitfalls, such as miscommunication around tokenomics, community overhype, or ineffective funnels.
Key Services Offered by STO Marketing Companies
When evaluating top STO marketing agencies, the following are the core services you can expect.
- SEO & Content Marketing: Agencies optimize websites, blogs, and resource content to rank for investor- and security-token relevant keywords. They also produce authoritative content (articles, whitepapers, thought leadership) that positions your team as trustworthy and domain-expert.
- PR & Media Outreach: This is a critical differentiator that secures placement in prominent crypto, finance, and mainstream media outlets, lending external validation. Agencies write press releases, pitch stories, interviews, and coordinate coverage across tier-1 and niche outlets.
- Investor Relations & Lead Nurturing: Converting leads into actual investors requires a systematic follow-up and relationship-building approach. Agencies build drip email campaigns, manage CRM funnels, segment investor audiences, and host webinars to engage prospects.
- Whitepapers and pitch Decks: These are basically your STO’s flagship technical/financial narratives. Agencies craft legally aware and visually polished whitepapers, pitch decks, supporting one-pagers, data sheets, and FAQs. The end goal is clarity, credibility, and persuasive structure.
- Community Management: STOs often begin in the same social venues as crypto projects, but the tone is more akin to investor-level dialogue and trust. Agencies moderate chats, run AMAs, seed content, manage bots and roles, and funnel high-potential community members to investor touchpoints.
- Influencer/KOL Marketing: STO-focused campaigns target thought leaders, financial analysts, and well-known blockchain commentators. This demands complete disclosure, alignment with compliance, and relevance.
- Paid Ads (where permitted): Paid ads for STOs can be restricted due to security regulations, so agencies run compliant PPC, display, native, or social campaigns only in regions or channels that permit them. Agencies are also responsible for managing retargeting, ad creative, ad compliance checks, and conversion tracking.
- Compliance Support: Agencies ensure that all marketing messages comply with security laws, include proper disclaimers, and do not make any overpromises. Top agencies collaborate closely with legal teams to ensure claims align with relevant regulations.
Best STO Marketing Agencies to Achieve the Right Results
Choosing the right STO marketing partner means finding an extension of your team that blends regulatory awareness with strategic marketing to build investor trust and support successful fundraising.
The table below lists 9 leading STO agencies that you can partner with in 2025 to get expected results.
| Agency Name | Key Services | Headquarters | Best Suited For |
| Techtonic Marketing | Strategy and leadership: Fractional CMO, strategic guidance, AI marketing agents. Content and Organic: SEO, content marketing, techtonic content engine, copywriting as a service, strategic media outreach. Design and optimization: branding, ad creatives, ui/ux design, CRO, funnel audits, A/B and multivariate testing. Paid and social: paid ads, social media management | Green Bay, Wisconsin, USA | Blockchain innovators and Web3 projects like DeFi protocols, token projects, Web3 infrastructure companies, RWA projects |
| Blockchain App Factory | End-to-end Web3 development and solutions including: Tokenization: Crypto token, NFT, real estate tokenization, STO, ICO, IDO development Platforms: DeFi development, NFT marketplaces, crypto exchanges, and crypto wallets Blockchain: Layer 2 solutions, custom blockchain/dApp development, smart contract auditing and security Marketing: full-service crypto marketing, ICO/NFT/Discord marketing, PR, and coin listing services | Chennai, India | Startups to large enterprises looking for custom and scalable solutions, projects in FinTech and banking, real estate, gaming, supply chain and logistics, and retail and e-commerce |
| TokenMinds | Startups to large enterprises looking for custom and scalable solutions, projects in FinTech and banking, real estate, gaming, supply chain and logistics, and retail and e-commerce. | Singapore, Singapore | Web3, gaming, and iGaming projects that require complete support from initial development to marketing and long-term scaling |
| MarketAcross | Digital Marketing: paid ads, SEO, content marketing, email marketing, and automationBrand and PR: social media marketing, strategic PR, influencer marketing, community managementStrategy and Tech: digital design, development, CRO, data and analytics, strategy and consultation | Tel Aviv, Israel | Established and startup blockchain companies and Web3 projects that aim to scale globally |
| Eon8 | Specialized services: Crypto marketing (ICO, IDO, IEO, STO marketing), NFT marketing, Discord and Telegram community marketing, influencer marketing, AI agent development, AR/VR brand innovation, and metaverse solutions General Digital Marketing: SEO, PPC, social media marketing, content marketing, and ui/ux | Chennai, Tamil Nadu, India | Web3, crypto, NFT, and blockchain projects requiring specialized marketing, community building, and technical expertise in AR/VR and metaverse environments |
| NinjaPromo | Digital Marketing: paid ads, SEO, content marketing, email marketing, and automation Brand and PR: social media marketing, strategic PR, influencer marketing, community management Strategy and Tech: digital design, development, CRO, data and analytics, strategy and consultation | New York, USA | Companies in Web3, SaaS, Fintech, e-commerce, IT and software, gaming, healthcare, and AI sectors |
| Shamlatech | Startups and innovators aiming to launch platforms in Web3 and crypto sectors, businesses interested in tokenization, and companies looking for custom AI/ML solutions | Connecticut, USA | Startups and innovators aiming to launch platforms in Web3 and crypto sectors, businesses interested in tokenization, companies looking for custom AI/ML solutions |
| RGray | Tech startups, crypto businesses, small businesses, and newcomers to digital world | Kyiv, Ukraine | Tech startups, crypto businesses, small businesses, and newcomers to the digital world |
| FINPR | PR: media coverage and publication for DeFi, NFT, Web3, crypto exchanges, and FinTech PR Marketing: strategy development, crypto influencer marketing, community management, crypto SEO, crypto link building, content writing, crypto ads, and crypto exchange listing Specialized marketing: STO marketing, ICO, IDO, IEO, DAO, GameFi marketing | Dubai, UAE | Early to growth stage crypto projects, specialized crypto sectors (DeFi protocols, NFT and metaverse projects, crypto exchanges, and FinTech/SaaS companies), and fundraising campaigns for projects launching STO, ICO, IDO, IEO, or crowdfunding campaigns |
1. Techtonic Marketing
Headquarters Location: Green Bay, Wisconsin, USA
Founded In 2020
An overview of the agency: Techtonic Marketing is a Web3 and crypto marketing partner that focuses on building trust through transparency, data-driven content, strong SEO, strategic media outreach, and narrative development.
Case Studies:
- Professional Crypto Recovery: Techtonic Marketing helped them increase leads by 7,900%, search impressions by 6,650%, and click-through rates by 2,300%.
- Dypto Crypto: Techtonic Marketing helped the client achieve ranking for over 145 organic keywords, earned citations in AI systems like ChatGPT, and grew its domain rating from 0 to 28.
Testimonials:
Juilia Burlingham, CEO, Professional Crypto Recovery
“I plan to continue working with Techtonic Marketing forever, for SEO, you always need to be creating new content. I think if we stopped writing articles and paying attention to the marketing aspect, my traffic would decline instead of the steady rise that is happening now.”
Peter Steiner, Co-founder, Dypto Crypto
“Right from the start, Techtonic Marketing has engendered trust and exceeded my expectations. They have efficiently generated measurable outcomes for Dypto Crypto in terms of content quality and quantity, as well as social media results. They have ensured excellent project planning and have been highly adaptable to our needs. Their responsiveness and insightfulness are commendable.”
2. Blockchain App Factory
Headquarters Location: Chennai, India
Founded In 2017
An overview of the agency: Blockchain App Factory assists with both the technical and marketing aspects of STO and security token services. They don’t just focus on building a tokenized platform; they also offer complete STO development, token creation, investor dashboards, PR, compliance advisory, and more.
Case Studies:
- Spot Trade: Blockchain App Factory built an NFT marketplace for the client on Polygon, utilizing smart contracts that would mint NFTs with licensing and authorization rights, eliminating the need for external interventions.
- AME Chain: The agency developed several applications for the client, featuring an intuitive user interface and ease of use.
Testimonials:
Jose Flores, CEO, Zircap
“Thanks to Blockchain App Factory, we have made them our innovative solution and created a platform for the exchange of cryptocurrency and other products for the commercialization of NFT. Blockchain App Factory has developed customized solution(s) for us, and we’re very satisfied with all our products… and also for a competitive price. We’re glad to add new products to the market with the help of these experts.”
Layth Samarah, CEO, MintySwap
“I had the pleasure of working with Blockchain App Factory, and these individuals have brought me through the entire process as smoothly as possible. They were able to deliver the things I’d asked for in a timely manner as well as security aspects are competitive. Working with a blockchain development company like Blockchain App Factory gives me the sense and security that I need to bring back to my investors to make sure everything is 100%. Working with them has been a tremendous experience. I would recommend it.”
3. Tokenmind
Headquarters Location: Singapore
Founded In 2016
An overview of the agency: TokenMinds provides comprehensive technical and marketing support, spanning from Web3 and blockchain development to token launch services, PR, community building, influencer campaigns, and advertising.
Case Studies:
- NFT Valuator: TokenMinds developed a detailed dataset for the client and assisted them in collecting data for over 40,000 NFT IDs from 10 collections. This boosted the R2 score from 0.07 to 0.9 and increased efficiency by avoiding redundant training.
- Double Jump Tokyo: TokenMinds created and distributed PR content across crypto media platforms, boosting visibility and engagement.
Testimonials:
George Nicol, Advisor, FuturePlay
“Everything was in line with expectations, communication, and timeline.”
Executive, MoonCat AI
“What really stands out is their responsiveness and flexibility.”
4. MarketAcross
Headquarters Location: Tel Aviv, Israel
Founded In 2013
An overview of the agency: MarketAcross is a media and PR agency that has been operating in the blockchain and Web3 space since 2013. The agency focuses on narrative building, messaging, high-impact media placements, SEO, and advisory support.
Case Studies:
- Avalanche: The agency helped the client publish 167 articles, which garnered 7,620 social shares, 5.8 million estimated views, and 3.12 billion online readership.
- EOS Network: The client earned 60 published articles with a 609M audience, 73.2K engagements, and an average of 70—domain authority.
Testimonials:
Meghan Gardler, Director of Growth Marketing, Avalanche
“I’ve had the pleasure of working with MarketAcross for years across multiple Web3 companies, and they’ve consistently been an exceptional partner. Their deep understanding of blockchain space, strategic media outreach, and ability to drive high impace coverage make them stand out in the industry. Whether it’s securing Tier 1 press, crafting compelling narratives, or executing full-scale campaigns, their team delivers result with precision and professionalism. MarketAcross has been instrumental in amplifying our most important launches.”
Sandeep Nailwal, Co-founder and COO, Polygon
“The MarketAcross team has been an important part of Polygon’s success for several years no. They are always there to help frame all of our “Tech talk” into stories, and their contracts in the space seem endless.”
5. Eon8
Headquarters Location: Chennai, Tamil Nadu, India
Founded In 2012
An overview of the agency: Eon8 focuses on Web3 and token marketing services, such as ICO/IDO/STO, NFT marketing, community management, influencer outreach, AI/agent development, AR/VR innovation, and general digital marketing. They target projects that require technical creativity and deep community engagement.
Case Studies:
- Truck: Eon8 helped the client generate 20x more revenue in less than 2.5 months.
- Poorvika: Eon8 helped the client build a strong fan base on social media with over 9,18,000 likes on Facebook while reaching 1.1M people through a one-week ad campaign.
Testimonials:
Jane Rafter, Slinks
“I have been working with Eonsofttech for the last couple of months and throughout they have given 100%. Their dedication and time to my individual needs in each project have been fantastic. They have an extremely professional approach whilst at the same time making it very personal.”
Kenneth Roman, Author
“We greatly appreciate Eonsofttech creativity and guidance in re-branding adaptive’s new image and message. The vibe, level of inquiry, feedback, and traffic at our presentations and our newly designed booth at a recent conference was very positive.”
6. NinjaPromo
Headquarters Location: New York, USA
Founded In 2017
An overview of the agency: The agency offers a comprehensive blend of growth marketing, brand/PR, and technical support for paid ads, content marketing, SEO, email automation, social media, strategic PR, influencer and KOL outreach, community management, and more. NinjaPromo aims to serve Web3, SaaS, FinTech, and related sectors that depend on data-driven execution.
Case Studies:
- Betmode: NinjaPromo helped the client achieve 500,000 views on Twitter, with 7,701 likes, 2,530 reposts, 2,343 comments, 32 bookmarks, and a 2% engagement rate in just 3 months.
- Zoomex: The agency helped the client kickstart organic growth, achieving more than 85% uniqueness with 30 articles and one audit in just 2 months.
Testimonials:
Melissa Orlova, Business Development Manager, Brain Scientific Inc.
“I am completely satisfied with the services we’ve ordered from the company.”
Chief Marketing Officer, Innowise Group
“Their insights into the industry and our target audiences continue to surprise us.”
7. Shamlatech
Headquarters Location: Connecticut, USA
Founded In 2008
An overview of the agency: It is a hybrid Web3/tech marketing firm that offers DeFi/token development, ICO/IDO/STO launches, smart contract auditing, AI/ML solutions, VR/AR services, and infrastructure development. The agency combines development with marketing support, which is ideal for token projects.
Case Studies:
- Stock Market Prediction AI: Shamlatech helped the client achieve significant predictive accuracy with a 1.2% MAE and 1.8% RMSE, strong user adoption, and a 10-15% improvement for early adopters.
Testimonials:
Brad Grace
“Shamla Tech isn’t just a service provider — they’re a true strategic partner! From Day 1, they really took the time to understand our vision and helped us shape a complete, launch-ready token ecosystem. The support we received went far beyond just development — they assisted with exchange listings, marketing strategies, and even helped us refine our pitch decks for investors.
Their team is knowledgeable, professional, and incredibly responsive. Every step of the way, we felt like we were working with a one-stop shop for launching our coin — which made the whole process much smoother and faster. Highly recommended if you’re looking for a reliable partner for your blockchain project.”
Greg Rubin
“While it did end up taking longer than anticipated for the full platform build to be completed, as we ramped up to everything being finished and ready to be pushed live – the Shamla team really stepped it up and did a fantastic job diligently working actively with me, and ensured that we were up and running when we needed to be.
The resulting platform build is very clean, functions so smoothly, and was developed just as I envisioned and instructed them to have it built. Really appreciate the time and effort put in.”
8. RGray
Headquarters Location: Kyiv, Ukraine
Founded In 2019
An overview of the agency: RGray specializes in crypto and Web3 marketing, boasting deep expertise in STO marketing, NFT campaigns, Web3 design, branding, SEO, PR, PPC, and go-to-market strategy.
Case Studies:
- ShapeShift: RGray helped the client secure a 2.5% average CRT for ad creatives, achieved 30% overdelivery of email marketing metrics, 11% overdelivery of customer acquisition cost, and a 26% decrease in bounce rate.
- Influx: The client earned a < 1-second loading speed of the website, 0 complaints, a 5/5 client rating, and a 4.5/5 client feedback after collaborating with RGray.
Testimonials:
Noa Gurovich, CMO, Bitoftrade
“They work hard not only in terms of SEO but also in terms of meaning, messaging, and brand recognition.”
Stas Bachman, CMO, TruePlay
“They had good communication skills, and they catered to our needs whenever we reached out to them.”
9. FINPR
Headquarters Location: Dubai, UAE
Founded In 2017
An overview of the agency: FINPR is a PR and media-oriented agency that specializes in crypto, Web3, DeFi, FinTech, and token projects. The offered services include PR, media placement, community management, influencer marketing, content creation, paid ads, crypto SEO, and fundraising marketing. The team prioritizes speed, global reach, and strong publication networks.
Case Studies:
- Bingx: FINPR helped clients attract 174,000 users through four separate influencer campaigns in Europe, the USA, Asia, and the MENA region.
- PEEP Coin: PEEP coin collaborated with FINPR to increase followers, resulting in a 6,550% rise in Telegram followers and a 1,352% increase in X (Twitter) followers.
Testimonials:
Jamie Patterson, Co-founder, Athletix
“We recently worked with FinPR on developing a marketing strategy. The team was professional, insightful and responsive throughout the process. They took the time to understand our goals and crafted a strategy that was both innovative and practical. The recommendations they provided were backed by research and tailored specifically to our project. Would definitely work with them again.”
David Cullinan, CMO, EQIFI
“FINPR supported us with publications within a project. The communication and processing were very professional and smooth. We would be happy to work with them again!”
How to Choose the Right STO Marketing Agency
The right STO marketing partner will strike a balance between expertise and compliance awareness, delivering proven results. Given below are some factors you must consider before signing a partner:
- Proven STO Experience: Ensure the agency has a track record of successful STO campaigns, and ask for case studies to assess their industry knowledge and execution capabilities.
- Check Regulatory Experience: Ensure the agency understands compliance frameworks like Reg D, Reg S, or MiFID II. The right partners focus on compliant marketing strategies and work closely with legal advisors to ensure the campaigns meet legal standards.
- Evaluate Multi-Channel Capabilities: Strong STO campaigns are visible across all marketing channels and investor outreach so get an agency that combines a crypto-native influencer network with PR and SEO to ensure consistency across all platforms.
- Access Investor Network Reach: Agencies have connections with investor communities, VC groups, and media outlets to promote targeted outreach through investor relations and private funding channels.
- Confirm Transparency and Reporting: The right partner will provide measurable performance reports showing traffic, leads, engagement, and investor conversion metrics.
- Communication and Support: Considering STO timelines can shift due to legal or market updates, so choose an agency that maintains active communication and quickly adapts to market or compliance feedback.
How STO Marketing Differs from ICO, IDO, and IEO
Compared to ICO, IDO, and IEO marketing, STO is rooted in compliance, investor trust, and long-term value. STO marketing closely aligns with traditional finance and securities law, focusing on due diligence, transparency, and investor verification, and the target audience is institutional and accredited investors backed by real assets or equity.
Marketing an STO means working within a strict legal framework while aligning communication with KYC/AML and jurisdictional requirements. Unlike ICOs, STO campaigns must undergo a complete legal review and messaging audit before launch.
The table below shows a detailed comparing between STO and other token fundraising models:
| Feature | STO | ICO | IDO | IEO |
| Regulatory Status | Fully regulated | Often regulated | Generally unregulated | Moderately regulated |
| Investor Type | Accredited and institutional investors | Retail crypto investors | Retail crypto investors | Exchange users |
| Trust Level | High | Low | Moderate | Moderate to high |
| Marketing Approach | Focused on compliance, education, and investor relations | Hype-driven and community centric | Community-focused, token launchpads | Exchange promotion and community push |
| Goal | Long-term investor confidence and asset tokenization | Quick fundraising | Fast liquidity and visibility | Exchange-based exposure and sales support |
How Can Techtonic Marketing Help in Your STO Marketing Efforts?
Techtonic Marketing delivers more than just hype to STO projects; we focus on technology, trust, and narrative to drive investor trust. Moreover, unlike most agencies, Techtonic Marketing builds the authority layer to attract institutional investors, ensuring the project remains relevant long after the campaign ends. Our specialized team combines deep technical understanding with strategic storytelling to transform blockchain products into credible investment opportunities in the crypto and Web3 niche.
The STO marketing approach at TMCO is designed to make projects a recognized and trusted name through advanced SEO, PR placement, and authentic community building. Moreover, the agency crafts whitepapers, content funnels, and thought-leadership pieces to make tokens more credible.
So, if you’re launching your first STO or scale one for visibility, book a free strategy call with Techtonic Marketing to help you attract the right investors.
Frequently Asked Questions (FAQs)
Do I really need an agency for STO promotion?
While not mandatory, hiring an experienced agency is highly advisable if your STO is serious about raising capital, building investor trust, and scaling globally. It helps mitigate risks, boost reach, and ensure message consistency. If you don’t hire an agency, you might end up wasting budget or failing to convert investors.
How much does it cost to hire an STO marketing agency?
Hiring STO marketing agencies varies in cost based on the agency’s reputation and the scope of services. The average rate ranges between $3,000 and $10,000+ per month.
What services do STO marketing agencies provide?
STO marketing agency’s core services include STO website development, SEO, content marketing, PR and media outreach, investor relations, whitepaper/pitch deck creation, community management, KOL/influencer marketing, and compliance-supported paid ads.
Which is better: an in-house marketing team or an STO agency?
An in-house marketing team gives complete control and domain knowledge over time, but recruiting STO talent is expensive and difficult. An STO agency, on the other hand, brings immediate expertise, a tested framework, scalability, and media relationships. The right choice depends on the business’s needs, goals, budget, and resources. Note that some projects take a hybrid approach that combines a core internal team with agency support for specialized tasks, offering advantages of both.
