Scaling a crypto project isn’t just about hype; it is about trust, compliance, and smart growth. Google Ads remains one of the fastest ways for Web3 and blockchain brands to acquire users, but the path is far from simple. Strict ad policies, constant monitoring, and regional regulations make it challenging for crypto businesses to run campaigns without facing disapproval or account suspensions. Yet, for those who get it right, Google Ads delivers unmatched ROI by driving targeted traffic, building credibility, and accelerating adoption at scale.
That is where specialized crypto Google Ads agencies come in. These expert teams know how to navigate Google’s complex compliance landscape, secure certifications, and craft campaigns that convert while staying policy-safe. They blend performance marketing with regulatory expertise, ensuring your brand grows faster without risking credibility.
To help you cut through the noise, we have curated a list of 7 proven, expert-picked crypto Google Ads agencies that have a track record of scaling user acquisition for Web3 projects. Each agency combines deep industry knowledge with precision targeting, making them trusted partners for crypto brands that want sustainable growth.
What are the Benefits of Working with a Crypto Google Ads Agency
Working with a crypto-focused Google Ads agency helps Web3 projects navigate strict ad policies, avoid costly disapprovals, and maximize ROI through compliance, creative strategy, and audience targeting.
Running ads for blockchain, DeFi, NFTs, and crypto services is far more complex than traditional industries. Key challenges include:
- Strict Policy Enforcement: Google heavily regulates crypto-related ads. Categories like token launches, wallets, exchanges, and DeFi platforms often face restrictions or outright bans. Even compliant ads risk being flagged or disapproved.
- Frequent Ad Disapprovals: Common issues include misleading claims, unclear disclaimers, or non-compliant landing pages. This can stall campaigns and waste budget.
- Platform Restrictions & High Costs: Paid ads deliver fast ROI (65% of crypto marketers say they’re the quickest channel), but costs are high, and campaigns are often limited in scope.
- Regulatory Pressure: Beyond Google’s rules, global regulators (like the UK’s FCA) impose strict marketing guidelines on crypto promotions. Projects must balance compliance across multiple jurisdictions.
- Audience Skepticism: Crypto audiences are savvy and quick to spot hype. Poorly designed ads or exaggerated claims can damage credibility.
Specialized agencies provide expertise that helps projects overcome these hurdles:
- Compliance Expertise: Agencies know what Google allows and what gets flagged. They ensure ad copy, creatives, and landing pages meet both Google’s policies and regional regulations.
- Reduced Risk of Disapprovals: Experienced PPC teams design campaigns that avoid common pitfalls, saving time and budget otherwise lost to rejected ads.
- Strategic Targeting: Agencies leverage advanced audience segmentation, contextual targeting, and remarketing to reach the right users while staying compliant.
- Creative Optimization Strong ad creatives and optimized landing pages separate winners from losers. Agencies test variations to maximize conversions.
- Integrated Growth Approach: Paid ads work best when paired with organic strategies like influencer marketing and community building. Agencies often provide holistic growth frameworks.
- Faster Scaling: With approvals secured and campaigns optimized, agencies help projects scale quickly without running into compliance bottlenecks.
| Challenge | Agency Solution |
| Strict Google policies | Compliance-first ad design |
| Frequent disapprovals | Pre-tested creatives & landing pages |
| High ad costs | Optimized targeting & ROI tracking |
| Regulatory complexity | Knowledge of global crypto ad rules |
| Audience skepticism | Transparent, value-driven messaging |
For Web3 and crypto projects, Google Ads can be a powerful growth channel but also a minefield of restrictions and risks. Partnering with a crypto-focused Google Ads agency ensures campaigns are compliant, cost-effective, and strategically aligned with long-term credibility.
7 Best Crypto Google Ads Agencies for Your Crypto Projects
The top seven agencies that provide specialized crypto Google Ads services are listed below. All the sections contain an overview, strengths, services, industries served, top clients, and pricing insights.
1. Techtonic Marketing
Techtonic Marketing has been noted for its accuracy in PPC campaigns and its excellent understanding of compliance. We are known to assist crypto firms in passing Google verification without issues, enabling campaigns to launch without stalling.
Techtonic Marketing specializes in organized campaign planning, refined keywords, ad copy verification, and robust analytics monitoring. We contribute to brands with the highest quality scores, high conversion rates, and low CPA because they are systematic.
TMCO works with businesses spanning DeFi, trading, AI, and blockchain, as well as Layer-1 and L2 networks. We have clients who are usually early-stage crypto startups that desire to grow rapidly. Prices are negotiable and will be based on the amount of money spent on advertising and monthly objectives.
Strengths:
- Compliance-first approach
- Advanced analytics and campaign monitoring
- Efficient multi-country execution
- Specialized in early-stage crypto growth
Core Services
- Google Search & Display Ads
- Ad copy compliance
- Conversion tracking setup
- PPC funnel optimization
- Multi-country campaign execution
- Advanced analytics reporting
2. Coinbound
Coinbound is considered one of the most popular marketing agencies in the crypto industry. Having specialized in Web3 marketing for years, Coinbound has gained considerable experience in the crypto advertising market. Their PPC department focuses on creating fully compliant campaigns that scale user acquisition for blockchain products worldwide.
Coinbound assists customers with the design of compliant landing pages, advanced keyword strategies, and ad optimization to drive steady conversions. Their difference lies in their solid history in the broader crypto marketing, which they use to enhance cross-channel performance.
Their services encompass Google Ads, influencer marketing, community building, SEO, and crypto PR. Coinbound actively collaborates with the DeFi, NFT marketplaces, staking services, and crypto exchanges industries. Their prominent customers include MetaMask, eToro, Nexo, and CoinStats.
Coinbound is best suited to established crypto companies seeking aggressive, performance-based PPC scaling. Pricing is distributed after consulting and is based on the size of the campaign, spend, and deliverables.
Strengths:
- Extensive crypto industry experience
- Expert handling of compliance and verification
- Multi-channel campaign integration
- Proven ROI in user acquisition campaigns
Core Services
- Google Search & Display Ads
- Landing page optimization & compliance
- Influencer marketing
- Crypto PR & press distribution
- Social media growth
- Community management
3. FINPR
FINPR is a marketing agency headquartered in Dubai, with a worldwide reputation for working with more than 500 companies in the crypto industry. Their PPC team has expertise in launching eligible Google Ads campaigns for ICOs, IDOs, crypto exchanges, and blockchain startups across markets worldwide.
Finpr has a significant strength in policy knowledge, particularly in exchanges and platforms involving tokens. Their team assists brands in bypassing fast approval processes, launching ads across multiple countries, and ensuring strong ad performance at scale.
They offer services in Google Ads management, PR distribution, influencer partnerships, community promotion, and social advertising. They cater to clients in blockchain protocols, fintech infrastructure, stablecoins, and token launch platforms.
Finpr is suitable when the company requires wide visibility and PPC coverage worldwide. The volume of campaigns and targeted objectives determines the prices.
Strengths:
- Deep understanding of Google’s crypto ad policies
- Multi-country campaign execution
- Expertise in token-based platforms
- High-performance PPC strategies
Core Services
- Google Ads management
- PR distribution
- Influencer campaigns
- Social media promotion
- Community management
4. AWISEE
AWISEE is a growth-driven marketing firm that focuses on acquisition for blockchain, fintech, and digital-first brands. Their team provides high-end Google Ads management, strong compliance, and close attention to keyword research and landing page optimization.
AWISEE develops campaigns that focus on intent at crucial moments, increasing the likelihood of converting high-value users. They are characterized by scientific information, multi-market focus, and streamlining. Their offerings are Google Ads management, SEO, content strategy, and paid media alignment. Just a few of the industries they work with include blockchain infrastructure providers, crypto analytics platforms, and Web3 SaaS services.
AWISEE fits brands that need innovative, multi-country campaigns grounded in analytics. Prices are tailored based on consultation.
Strengths:
- Multi-market campaign focus
- Data-driven and analytics-heavy
- User-intent oriented targeting
- Expertise in international campaigns
Core Services
- Google Ads management
- SEO strategy
- Paid media alignment
- Content marketing
- Compliance & landing page evaluation
5. Ninja Promo
Ninja Promo is among the most admired full-service crypto-marketing agencies and is well known for its extensive range of digital growth services. Their PPC division is always on hand and manages Google Ads to rapidly drive customers to the brand in the crypto world.
The advantage of Ninja Promo is that it can manage multi-channel marketing and PPC, enabling the business to run performance campaigns that leverage different platforms to connect. Their Google Ads team will guarantee full compliance, offer a strategic scaling methodology, and provide detailed analytics.
Their offerings are PPC management, social media advertising, branding, video production and animation, PR, and influencer marketing. Examples of industries in which Ninja Promo operates include Web3 SaaS platforms, crypto wallets, NFT projects, and blockchain gaming companies.
They have large brands of clients such as Trust Wallet and BitPay. The prices vary based on geography, scope, and desired growth rate.
Strengths:
- Multi-channel marketing integration (PPC + social + PR)
- Strategic scaling methodology
- Detailed analytics and reporting
- Strong creative and branding capabilities
Core Services
- Google Ads
- Branding & design
- PR & influencer marketing
- Social media advertising
- Animation & video content
6. Mintfunnel
Mintfunnel, formerly known as Coinscribble, is part of the Coinbound group and operates as a crypto-focused advertising and PR distribution service. It specializes in helping Web3 projects gain exposure through native advertising, press release distribution, and targeted campaigns across 100+ crypto and finance publications.
The services offered are Google Ads, crypto press releases, influencer outreach, and targeted marketing campaigns. They collaborate with cryptocurrency startups, token projects, and exchanges seeking greater exposure and attracting new investors or users. Coinscribble best suits brands at the early stages of their development, helping them build trust as quickly as possible. Pricing will be quoted subsequently following a strategy call.
Strengths:
- Strong PR background integrated with PPC
- Effective user acquisition funnels
- Landing page compliance and optimization
- Influencer outreach expertise
Core Services
- Google Ads management
- Crypto PR
- Influencer partnerships
- Targeted media outreach
7. Coinpresso
Coinpresso is a highly exclusive crypto performance marketing firm that combines expertise in PPC with a strong grasp of the Web3 industry. Their team is characterized by technical perfection and sophisticated conversion rate optimization.
Some of the key processes that Coinpresso focuses on are developing high-quality landing pages, improving keyword clustering, refining ad copy, and aligning PPC and SEO strategies. The campaigns are designed for the long term and deliver measurable ROI. They benefit other industries, like exchanges, trading platforms, tokenized projects, and Web3 applications. Their popular customers are reputable blockchain startups and fintech companies.
Coinpresso is suitable for organizations that would like a more detailed optimization roadmap, better targeting, and greater reliability in Google Ads. Pricing is objective-based and dependent.
Strengths:
- High-quality landing page development
- Keyword clustering and ad copy refinement
- SEO and PPC integration
- Technical optimization for long-term growth
Core Services
- Google Search & Display Ads
- Landing page optimization
- Conversion rate optimization
- SEO & PPC integration
How Do You Stay Compliant With Google’s Policies for Crypto Ads?
To stay compliant with Google’s crypto ad policies, projects must combine proper licensing, continuous monitoring, and strict adherence to both Google’s rules and regional regulations.
- Stay Updated on Google’s Crypto Ad Rules: To remain compliant with Google’s crypto advertising policies, prioritize staying up to date on its evolving rules. The platform frequently revises its stance on crypto-related promotions, and advertisers must regularly check the official Ads Policy Help Center to ensure their campaigns align with the latest requirements. For example, Google now enforces MiCA regulations in Europe, meaning exchanges and wallets must hold proper authorization before running ads.
- Obtain Proper Licensing: Proper licensing is another critical compliance step. Only licensed entities are eligible to advertise crypto exchanges, wallets, or financial products. Licensing requirements vary by region. For instance, MiCA or CASP authorization in the EU, FinCEN registration in the US, and FCA approval in the UK. Without these licenses, campaigns risk immediate rejection or account suspension.
- Pre-Approval Processes: Pre-approval processes are also mandatory. Google requires advertisers to apply for certification before launching crypto-related ads. This involves submitting proof of licensing, business registration, and compliance with financial regulations. Agencies often manage this process to reduce delays and ensure campaigns are approved smoothly.
- Constant Monitoring & Policy Audits: Once ads are live, these are essential. Even approved campaigns can be flagged if policies change or if landing pages are updated incorrectly. Best practices include daily monitoring for disapprovals, running compliance audits of ad copy and creatives, and setting up automated alerts to detect sudden violations before they escalate.
- Understand Regional Regulations: Regional compliance adds another layer of complexity. Google enforces local laws in every jurisdiction targeted, so advertisers must tailor campaigns to meet specific regional requirements. For example, ads targeting UK audiences must comply with FCA crypto promotion rules, while EU campaigns must follow MiCA standards. A one-size-fits-all approach simply doesn’t work in crypto advertising.
- Transparent Messaging: Transparent messaging is vital for both compliance and credibility. Ads should avoid exaggerated claims such as “guaranteed profits” or “risk-free investments.” Instead, they should emphasize education, disclaimers, and transparency. This not only keeps campaigns within Google’s strict guidelines but also builds trust with audiences who are often skeptical of hype-driven crypto promotions.
Compliance in crypto advertising is not a one-time task; it is an ongoing process. By staying updated on Google’s evolving rules, securing proper licensing, applying for certification, and adapting to regional regulations, projects can avoid disapprovals and account suspensions while building long-term credibility.
What Types of Crypto Projects Can Advertise on Google?
Only licensed and regulated crypto businesses, such as exchanges, wallets, and certain financial services, are allowed to advertise on Google. Projects must meet Google’s certification requirements and comply with local laws in the regions they target.
- Crypto Exchanges & Trading Platforms: Licensed cryptocurrency exchanges and trading platforms may advertise on Google, provided they hold the necessary regulatory approvals. This means exchanges must comply with regional requirements such as MiCA licensing in the European Union, FinCEN registration in the United States, or FCA authorization in the United Kingdom. Without these licenses, campaigns are automatically disqualified, and ads risk rejection or account suspension.
- Crypto Wallets: Crypto wallet providers, both custodial and non-custodial, can also run ads if they are properly registered and certified. Their campaigns must emphasize secure storage and user protection, while avoiding misleading claims. Wallet ads are subject to Google’s financial product policies, so compliance and transparency are critical to approval.
- Crypto Payment Services: Crypto payment services, including gateways and merchant solutions, are eligible to advertise as long as they meet financial licensing requirements. These ads must clearly explain how payments are processed, highlight potential risks, and comply with the regulations of the regions they target.
- Educational Content & Platforms: Educational platforms and content providers focused on crypto awareness and training are generally allowed to advertise. Since they are not promoting financial products directly, restrictions are lighter. However, ads must remain transparent, avoid investment promises, and focus on education rather than speculation.
- Blockchain Technology & Infrastructure Providers: Blockchain technology companies and infrastructure providers, such as SaaS platforms and enterprise solutions, can advertise freely because they do not offer financial products. Their ads must still avoid implying investment opportunities, but they face fewer restrictions compared to exchanges or wallets.
- NFT Marketplaces (Case-by-Case): NFT marketplaces may advertise on Google, though approval is handled on a case-by-case basis. These platforms must comply with broader crypto advertising rules and avoid speculative claims about profits from NFTs. Campaigns should emphasize utility, creativity, or community over financial gain.
On the other hand, certain crypto projects are strictly prohibited from advertising. Initial coin offerings (ICOs) and unregistered token sales are banned outright. Similarly, unregulated DeFi platforms offering lending, staking, or yield farming cannot run ads. Speculative investment schemes promising guaranteed returns or risk-free profits are also disallowed, as they violate Google’s policies and regional financial regulations.
Google Ads can be a powerful growth channel for regulated, compliant crypto businesses such as exchanges, wallets, payment services, and educational platforms. However, unregulated projects like ICOs, DeFi yield farms, or speculative schemes are strictly prohibited. Success depends on securing proper licensing, applying for Google certification, and tailoring campaigns to meet both Google’s policies and local regulations.
Want to Know How TMCO Handles Crypto Google Ads? Let’s Talk!
The offerings we have at Techtonic Marketing are the development of powerful, compliant, and ROI-focused Google Ads campaigns tailored to crypto and Web3 initiatives. Navigating Google’s stringent advertising regulations can be a nightmare for blockchain businesses due to ad rejections and verification processes. Still, our team is well-equipped to ensure your ads are successful and efficient.
We also handle end-to-end campaign management, including search engine optimization, ensuring ad and landing page compliance, and ensuring campaigns are executed according to Google requirements and that the right customers are reached. Our strategy combines data analysis, target audience segmentation, and ad cookies across multiple countries to help crypto projects reach scale without risking assets in the event of policy violations.
Another approach TMCO is working on to achieve high user acquisition is developing ad structures that perform well, optimizing keywords, and creating creatives that appeal to traders, NFT users, DeFi users, and blockchain developers. Using our experience in the crypto and Web3 worlds, we help brands achieve tangible outcomes, higher conversion rates, and long-term exposure.
Book an appointment with our team now to be assigned a unique Google Ads strategy that supports your project objectives. TMCO wants to take your crypto brand to the world while staying within Google’s advertising requirements and ensuring sustainable growth.
Frequently Asked Questions
Is Google Ads worth crypto and web3 projects?
Yes, Google Ads delivers high-intent traffic from users already searching for crypto products and services. Complete campaigns are fully compliant and optimized, and deliver high ROI.
What are the good alternatives to Google Ads in advertising?
Some popular platforms used by crypto brands include Twitter Ads, Reddit Ads, Quora Ads, influencer marketing, PR distribution, and niche crypto ad networks.
Are agencies assistive in crypto landing page compliance?
Yes. The majority of crypto Google Ads agencies focus on reviewing landing pages and ensuring compliance with Google’s content, transparency, and regulatory requirements.
Will Google be able to suspend accounts due to minor policy breaches?
Yes, minor infractions, such as misleading wording, omissions, disclosure issues, or keyword use in policies, may lead to disapproval or suspension, which is why professional checks are essential.
Are there other agencies dealing with multi-channel campaigns as well as Google Ads?
Most leading agencies offer multi-channel growth plans that combine PPC and SEO, social advertising, influencers, and PR to reach the largest possible audience.
