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What is a fractional CMO?

Think of a fractional CMO like a force multiplier. An fCMO observes your current marketing efforts from a high level — uncovering inefficiencies and opportunities for growth. Then, they strategically amplify what’s working and recalibrate what isn’t. 

Whether it’s starting new marketing initiatives, hiring new team members, or finding the perfect angle for your product…

A fractional CMO provides the expertise and leadership to make it happen.

You get:

  • Strategic oversight to align marketing with business goals
  • Data-driven decision-making to maximize ROI
  • Proven frameworks to scale your marketing operations
  • Leadership to elevate your team’s performance

Techtonic allows business owners to fully delegate their marketing responsibilities by working with one of our dedicated Fractional CMOs. Every fCMO is trained and supported by Techtonic’s top-tier marketing team. This means you aren’t just benefiting from the capabilities of one person, you’re getting access to a robust network of marketing professionals.

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Why we’re committed to elevating your marketing to world-class status

It’s normal to have ambitious goals. But growth is often sporadic, not linear. If you’re not sure you’re the “marketing guy”, then you’re not alone. Many tech founders and CEOs find themselves caught in a frustrating cycle. You know marketing is crucial, but it feels like a black box. You’re pouring resources into campaigns, hoping something will stick — but the results are inconsistent at best.

Maybe you think it’s your chosen channel/s. Offer. Or big idea. 

And you know it’s not product-market fit. So what is it?

The truth is, world-class marketing isn’t just about clever ads or consistent blog content. 

It’s about positioning. 

Leveraging strategic leadership, data-driven decisions, and scalable processes within your team. And your time is better spent steering the ship, not getting lost in the engine room of marketing metrics and campaign subtleties. 

We’ve seen firsthand how the right marketing leadership can transform a challenged tech company into an industry powerhouse. And we’re passionate about bringing that methodology to you.

Because we believe that groundbreaking tech deserves equally innovative marketing.

That’s why we’re here. To bridge the gap between your vision and your marketing reality. To take the guesswork out of growth. To give you the confidence that comes with having a seasoned marketing expert in your corner, without the full-time price tag. 

Because when your marketing truly clicks, that’s when the magic happens. 

Get scale-ready marketing leadership

Results-driven, data-focused marketing strategy for your company

What does a fractional CMO do?

  • Construct quarterly marketing strategies
  • Manage and optimize your marketing team
  • Implement proven frameworks and processes
  • Oversee budget allocation and ROI
  • Own marketing outcomes and KPIs
  • Bridge the gap between $10M and $100M+ revenue

How do you know if you need a fractional CMO?

  • You’re spending more time managing marketing than being the CEO
  • Your marketing efforts feel unscalable or sporadic
  • You lack clear KPIs or a mapped customer journey
  • Your team needs guidance on which campaigns to prioritize
  • You’re struggling to break through revenue plateaus

Why work with Techtonic?

Elevate your marketing.
Accelerate your growth. 

Our fractional CMO service allows your tech company to:

  • Take scattered marketing efforts and turn them into cohesive, data-driven campaigns.
  • Align your marketing initiatives with overarching business goals and ethos.
  • Build and optimize high-performing, world-class marketing teams.

So stop wrestling with marketing challenges. And start dominating your market. 

Supercharge your growth strategy now
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Ready to Scale Without the Growing Pains?

Stop settling for marketing that doesn’t understand your space. Work with the crypto-native team that’s been building successful Web3 marketing strategies since before most agencies knew blockchain existed.

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